Our Top UK Betting Sites for 2024
Cash Out
Acca Boost
Live Bet
For New Customers. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&C apply. See full T&C
IRE/NI new customers only. €/£40 in FREE Bets (FB) as €/£30 in sports bets & a €/£10 casino bonus (CB). Min Deposit €/£10. Min stake €/£10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept €/£10 CB, then active for 3 days. CB 5x wagering & max redeemable €/£100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. T&Cs apply
Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £10, have 1.9 or greater odds and must be settled within 7 days of sign-up. 5 Free bets which must be placed with a min odds of 2 include: 1 x £10 Free bet on any Pre-match Football game (single); 1 x £10 Free Bet for Horse Racing (single); 1 x £10 Free Bet for Acca (min 2 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 3 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 4 selections) Bet on any sport. Max payout – £500. 7 day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). 18+. GambleAware.com
18+ New Customers Only. Opt in and bet £10 (odds 2.00+) within 3 days of sign up. No cash-out. Get a £10 Free Bet (odds 2.0+), which expires in 5 days. T&Cs apply. GambleAware.org | Please gamble responsibly.
18+. Bet £10 on any Bet Builder Min Odds 3/1 (4.00). Min 3 Selections. Free Bets will be split into 2 x £10 Free Bets to be used on any Bet Builder. T&C Apply. GambleAware.org
#AD New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | GambleAware.org
Bet Builder
Enhance odds
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
Acca Boost
Wide range of horse racing promotions
New customers only. Register with SUMMER50. Deposit £10+ and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3 x Free Bets: 1 x £10 Football, 1 x £10 Racing, 1 x £10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply
18+. BeGambleAware.org. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply.
Free Bets Promotions
Best ACCA
Boosted Odds
18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 5x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. gambleaware.org | Please gamble responsibly
Daily Rewards
Horse Tracking feature
18+ New UK+IRE Customers. Paypal & some deposit methods & bet types excl. Min first £10 real money bet on any sport at min odds 1/2 to get £40 in Free Bets to use on selected markets. Free bets valid for 7 days after first real money bet. Stake not returned, no cashout, restrictions and T&Cs apply.
Competitive Odds & Wide Market Coverage
User-Friendly Interface
Early Payout Feature
18+. Only available to new customers in the UK. 40x wagering requirement. Minimum deposit of £10. Maximum bonus of £50. Additional T&Cs apply.
Contents
- 1 Our Top UK Betting Sites for 2024
- 2 Bet365 – A sports betting powerhouse
- 3 William Hill: Leading the pack in football and horse racing betting
- 4 Betfred: Speed and flexibility
- 5 Betfair: The go-to for boosts
- 6 Unibet: In play-betting & live-streaming
- 7 Ladbrokes: Value-driven free bets
- 8 BetVictor: Best football offerings
- 9 Spreadex: Diverse betting markets
- 10 Coral – Horse racing & football promotions
- 11 Star Sports Bet – Elite horse racing odds
- 12 Kwiff – Randomly boosted odds
- 13 Top 10 UK sports betting sites: Comprehensive comparison
- 13.1 Best betting sites for free bets UK: Betfred
- 13.2 Best betting sites in the UK with the highest welcome bonus percentage: Betfair
- 13.3 Best betting sites UK sports betting market depth: Bet365
- 13.4 Best football selection: Betfred
- 13.5 Horse racing betting: Coral Sports reigns supreme
- 13.6 Best betting sites for best odds: Bet365
- 13.7 Best betting sites for user experience: BetVictor
- 13.8 The best mobile app: Bet365
- 14 Best 10 betting sites in the UK across key categories
- 15 Which bookmaker is best for you?
- 16 Author’s pick: My favourite bookmaker and why
- 17 Qualities that define an industry-leading bookmaker
- 18 Latest UK Betting Offers
- 18.1 William Hill promo code: Get £60 in free bets for Chelsea v Tottenham
- 18.2 Betano Sign Up Offer | Up to £40 Free Bets
- 18.3 Ladbrokes Sign up offer: How to get £75 in free bets
- 18.4 Rainbow Riches Casino Promo Code: Play £10, Get 30 Free Spins
- 18.5 Copybet Sign Up Offer – Get £50 in free bets (December 2024)
- 18.6 Bet365 bonus code UK – 365MOLE for £30 in free bets
- 18.7 Vbet Promo Code: £10 in free bets & 20 free spins
- 18.8 William Hill App review: Download on iOS & Android
- 19 Best Betting Apps
- 20 Our Betting Guides
With a seemingly endless selection of UK betting sites available, we’ve gathered a list of the top online bookies to help you choose the best option according to your needs and preferences. This guide highlights leading sportsbooks, their features, welcome bonuses and free bets offers, user experience, and ongoing promotions.
Bet365 – A sports betting powerhouse
Bet365 is a sports betting powerhouse and is one of the best online betting sites around. Bet365 offers a comprehensive sportsbook as well as unique promotions for customers. The welcome offer of Bet £10 Get £30 in free bets is fairly standard, but football is where Bet365 really shines above the rest. With their Early Payout and Bet Boost promotions, live streaming, and in-play betting available on the Bet365 app, Bet365 is one of the best betting sites out there.
Pros
Cons
- Key Features: Exceptional live streaming for multiple sports, vast market options, and reliable in-play betting
- Promotions: Welcome bonus of £30 for a £10 bet, accumulator boosts, and price guarantees on horse racing
William Hill: Leading the pack in football and horse racing betting
The William Hill welcome offer is double that of Bet365: Bet £10 Get £60 in free bets, and with the William hill promo code, you can get an exclusive £60 in free bets, only available on the William Hill app.
What makes William Hill one of the best UK betting sites is its ongoing promotions are tailored to football and horse racing. There are also tons of betting options and markets for various sports. Look out for daily bet boosts and create your perfect bet with #YourOdds.
Punters can claim new bonuses each week, and one free acca boost each day. They cover a crazy amount of sports, including GAA football and hurling.
Pros
Cons
- Key Features: A strong focus on horse racing, creative promotions like Top Tipster, and excellent live-streaming coverage
- Promotions: Daily boosts, Acca Insurance, and casino game incentives
Betfred: Speed and flexibility
The current Betfred welcome offer of Bet £10 Get £50 in free bets is essentially a 500% bonus, making it one of the best betting sites with free bets. Betfred is another top-tier online betting site.
At 26 sports, its offerings aren't quite as large as William Hill and Bet365; however, BetFred still boasts all the features you might need, with a comprehensive sportsbook, live streaming, in-play betting, and ongoing promotions. Football is probably their strongest sport, with Double Delight & Hat-trick Heaven and Acca Insurance promotions, making it one of the best football betting sites around.
There are also fantastic promotions for existing customers, including £5 in free bets as part of the Free Bet Club when you bet £20 on minimum odds of 1/1 (2.0) on virtuals.
Pros
Cons
- Key Features: Leading in virtual sports with 11 categories and a fast, user-friendly interface
- Promotions: Free Bet Club for virtual sports and Double Delight for in-play bets
Betfair: The go-to for boosts
Betfair is one of the best betting sites with free bets and the only bookmaker on this list that can compete with Betfred’s welcome offer, matching their Bet £10 Get £50 in free bets.
It is simply great value for new customers making it one of the best free bets offers out there. Betfair also has a wide selection of sports and betting markets, particularly for football and horse racing, with a loyalty program being offered for the latter. There isn’t much in the way of promotions but be sure to check for daily odds boosts.
Pros
Cons
- Key Features: Unique Exchange and competitive odds across a variety of sports
- Promotions: Referral bonuses and frequent betting boosts
Unibet: In play-betting & live-streaming
Unibet has an underwhelming welcome offer, giving punters a money-back option instead of guaranteed free bets like the majority of bookmakers on this list. They offer money back up to £40 if your first bet loses and throw in a £10 casino bonus.
However, they provide a great sports selection, in-play betting and live streaming, and a terrific user-friendly app. Unibet also offers a £150 refer-a-friend bonus and daily Uniboosts for selected events.
Pros
Cons
Ladbrokes: Value-driven free bets
The Ladbrokes sign-up offer gives new customers a 500% welcome bonus, and the first deposit requirement is lower than rival offers, making it one of the best free bets offers.
A £5 deposit and qualifying bet will net you £25 in free bets which is fantastic value. Ladbrokes has a fabulous sports offering and is one of the best horse racing betting sites, providing the best odds guaranteed on horse racing events.
Pros
Cons
- Key Features: Comprehensive football promotions, Grid Card benefits, and casino options like poker and bingo
- Promotions: Free Bet Club, Odds Boosts, and regular player rewards
BetVictor: Best football offerings
BetVictor provides a standard Bet £10 Get £30 in free bets welcome offer for new customers. BetVictor is one of the best sites in terms of visuals and how it is put together for a seamless user experience.
The ongoing promotions are also great, with Price Promise, Acca Insurance, Daily bet boosts, and a free bet club to join. BetVictor has a particularly strong football offering like most bookmakers on this list.
Pros
Cons
Spreadex: Diverse betting markets
Spreadex has one of the highest welcome offers regarding an initial deposit and qualifying bet of Bet £25 Get £50 in bonuses. Spreadex offers fixed odds and spreads, as well as a refer-a-friend promotion.
You can also receive boosted acca winnings, in-play bet boosts, and a vast array of sports.
Pros
Cons
Coral – Horse racing & football promotions
The Coral sign up offer is fantastic: Bet £10, Get £40 in free bets. This 400% bonus makes it one of the best free bets offers out there.
Coral offers the best odds guaranteed and a racing club for customers, making it one of the best online betting sites for horse racing. Look out for other promotions, including super-smart boosts, daily rewards shakers, rewards grabbers, and free-to-play game series for football and horse racing.
Pros
Cons
- Key Features: User-friendly betting app, strong casino integration, and innovative features like Smart Boosts
- Promotions: Welcome bonuses and ongoing daily promotions
Star Sports Bet – Elite horse racing odds
The Star Sports Bet welcome offer is an underwhelming one. It only offers 50% back as a free bet if your first bet loses up to £25.
Despite this shortcoming, Star Sports provides the best-guaranteed odds for UK horse racing and daily sports betting boosts to take advantage of.