The Best UK Betting Sites for Sports Bettors 2025

If you're looking for the best betting sites in the UK with the best free bet offers, you're in the right place. We'll examine some of the UK’s biggest names and best betting sites, analysing everything on offer so you don’t have to. See our comprehensive review of the best betting sites in the UK.

Last updated: 17 January 2025

Our Top UK Betting Sites for February 2025

Top rated operator
Bet365
5 rating
Bet £10 Get £30 in Free Bets

Cash Out

Acca Boost

Live Bet

365MOLE
Join Bet365
Terms & Conditions

For New Customers. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&C apply. See full T&C

Terms and conditions apply
Boylesports
5 rating
Bet £10 Get £30 in Free Bets + £10 Casino Bonus
Claim offer
Terms & Conditions

IRE/NI new customers only. €/£40 in FREE Bets (FB) as €/£30 in sports bets & a €/£10 casino bonus (CB). Min Deposit €/£10. Min stake €/£10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept €/£10 CB, then active for 3 days. CB 5x wagering & max redeemable €/£100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. T&Cs apply

Terms and conditions apply
CopyBet
4.5 rating
Bet £20 Get £60 in free bets
Claim offer
Terms & Conditions

Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £20, have 1.9 or greater odds and must be settled within 7 days of opt-in. 3 Free bets include: 1 x £20 Free bet Racing (Horse Racing or Greyhound Racing); 1 x £20 Free Bet Live Football; 1 x £20 Free Bet Live. Max payout – £500. 7-day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). 18+. BeGambleAware.com

Terms and conditions apply
Betano
5 rating
Bet £10 Get £10 Free Bets
Join Betano
Terms & Conditions

18+ New Customers Only. Opt in and bet £10 (odds 2.00+) within 3 days of sign up. No cash-out. Get a £10 Free Bet (odds 2.0+), which expires in 5 days. T&Cs apply. GambleAware.org | Please gamble responsibly.

 

Terms and conditions apply
Netbet Welcome Offer
5 rating
Bet £10 get £20 in free bets
MAXNET
Sign up to Netbet
Terms & Conditions

18+. Bet £10 on any Bet Builder Min Odds 3/1 (4.00). Min 3 Selections. Free Bets will be split into 2 x £10 Free Bets to be used on any Bet Builder. T&C Apply. GambleAware.org

Terms and conditions apply
Star Sports
4 rating
Get 50% back as a free bet if your first bet loses
Activated
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Terms & Conditions

#AD New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | GambleAware.org

Terms and conditions apply
William Hill
4 rating
Bet £10, Get £60 in Free Bets

Bet Builder

Enhance odds

Activated
Show Code
Terms & Conditions

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

Terms and conditions apply
Betfred
5 rating
Bet £10 Get £50 in Free Bets

Acca Boost

Wide range of horse racing promotions

Activated
Show code
Terms & Conditions

New customers only. Register with SUMMER50. Deposit £10+ and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

Terms and conditions apply
Kwiff Welcome Offer
5 rating
Bet £10 get £30 Free Bets
Claim offer
Terms & Conditions

Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3 x Free Bets: 1 x £10 Football, 1 x £10 Racing, 1 x £10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply

Terms and conditions apply
Unibet
4 rating
Up to £40 Money Back
Activated
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Terms & Conditions

18+. BeGambleAware.org. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply.

Terms and conditions apply
Ladbrokes
5 rating
Bet £5, Get £25 in Free Bets

Free Bets Promotions

Best ACCA

Boosted Odds

Activated
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Terms & Conditions

18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 5x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

Terms and conditions apply
Betvictor Sign Up Offer
5 rating
Bet £10, get £40 in free bets
Activated
Join BetVictor
Terms & Conditions

18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. gambleaware.org | Please gamble responsibly

Terms and conditions apply
Temporary offer
Coral
4.5 rating
Bet £10 on the Euros Get £40 Free Bets

Daily Rewards

Horse Tracking feature

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Terms & Conditions

18+ New UK+IRE Customers. Paypal & some deposit methods & bet types excl. Min first £10 real money bet on any sport at min odds 1/2 to get £40 in Free Bets to use on selected markets. Free bets valid for 7 days after first real money bet. Stake not returned, no cashout, restrictions and T&Cs apply.

Terms and conditions apply
7Bet
5 rating
100% deposit match up to £50

Competitive Odds & Wide Market Coverage

User-Friendly Interface

Early Payout Feature

Bet on 7bet
Terms & Conditions

18+. Only available to new customers in the UK. 40x wagering requirement. Minimum deposit of £10. Maximum bonus of £50. Additional T&Cs apply.

Terms and conditions apply
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Contents

With a seemingly endless selection of UK betting sites available, we’ve gathered a list of the top online bookies to help you choose the best option according to your needs and preferences. This guide highlights leading sportsbooks, their features, welcome bonuses and free bets offers, user experience, and ongoing promotions.

Bet365 – A sports betting powerhouse

Bet365 is a sports betting powerhouse and is one of the best online betting sites around. Bet365 offers a comprehensive sportsbook as well as unique promotions for customers. Their platform stands out for offering extensive live streaming options and flexible cash-out features, including partial and automatic options. Users can place bets from as low as 5p, and they offer Best Odds Guaranteed on horse racing from 8am on race day.

The current Bet365 welcome offer includes £50 in free bets for a £10 deposit and bet, plus ongoing promotions like Acca Boost (up to 70%) and Early Payout on football when a team goes two goals ahead. While their platform excels in usability and features, they lack a VIP program and their customer service can be slow. Some deposit methods have higher minimums and may not qualify for bonuses.

Pros

One of the biggest range of sports betting markets anywhere
World’s largest online sports betting provider
Very good sign up offer for new customers
Low minimum stake (5p)

Cons

Lack of VIP or loyalty scheme
Pay out times can be slower than with rival betting sites
Best betting sites: BET365

William Hill: Leading the pack in football and horse racing betting

William Hill is one of the oldest and most trusted names in betting, the operator offers a solid if somewhat traditional betting experience. The current William Hill signup offer provides £60 in bonuses for a £10 bet, split between sports and Vegas options. They excel in horse racing markets and offer daily odds boosts through their #YourOdds feature. While they provide a VIP program, it's primarily focused on casino players rather than sports betting. Regular promotions are limited compared to the competition, although they do run a free prediction game with £20 free bet prizes which is worth mentioning.

Pros

Great tipping service posted by sports specific experts
Wide coverage of sports markets
Strong horse racing coverage

Cons

Limited contact options for customer support
Odds are better elsewhere
Best betting sites: William hill free bets

Betfred: The Bonus King

Widely known as “The Bonus King,” Betfred has built its reputation around football and multiple bets, offering a range of unique promotions that set it apart from competitors. Their standout offers include treble odds on Lucky 15s when you hit just one winner, along with popular football promotions like Double Delight and Hat-trick Heaven for first goalscorer markets. New customers can take advantage of Betfred welcome offer: Bet £10 to receive £50 in free bets. Existing customers aren't forgotten either, with ongoing promotions such as the Free Bet Club, where you can earn £5 in free bets by wagering £20 on virtuals at minimum odds of 1/1 (2.0).

Despite covering only 26 sports in total, Betfred excels in several key areas, particularly cricket, tennis, and baseball markets. Their acca insurance offerings are among the best in the industry, providing valuable protection for multiple bets. Their mobile app deserves special mention for its user-friendly interface, which helps compensate for some of the platform's limitations.

Pros

One of the most lucrative sign up offers in the UK
Great sports betting blog feature
Live betting and cash out options on offer
Strong football markets and coupons

Cons

No e-sports markets provided for
There is no VIP program in place

However, there are areas where Betfred could improve. Their live betting interface feels somewhat dated compared to competitors, and the absence of esports betting options might disappoint modern punters. The verification process can be slower than desired, and the limited coverage of smaller sports might frustrate bettors looking for niche markets.

Best Sports betting sites Betfred

Betfair: The go-to for boosts

Betfair stands out among these operators for offering a traditional sportsbook with their pioneering betting exchange platform. This innovative dual approach not only expands betting options but frequently delivers superior odds through their exchange system. For newcomers, Betfair promo code offers £40 in free bets when you stake £10, which you can use specifically on Bet Builders, accumulators, or multiples.

Where Betfair truly shines is in their market coverage of rugby and baseball, while their exchange platform has become an essential tool for arbitrage betting. Their thoughtfully designed mobile app enhances the betting experience, complemented by comprehensive live streaming options across numerous sports.

It is simply great value for new customers making it one of the best free bets offers out there. Betfair also has a wide selection of sports and betting markets, particularly for football and horse racing, with a loyalty program being offered for the latter. There isn’t much in the way of promotions but be sure to check for daily odds boosts.

Pros

Offers both sportsbook and exchange
Generally good odds, especially on exchange
Great for arbitrage betting

Cons

Exchange premium costs
Complex for beginners

However, Betfair isn't without its drawbacks. The platform isn't the best for first-time users, who often find the exchange concept difficult to grasp, and the platform charges a premium for exchange bets. Their VIP rewards program focuses narrowly on horse racing and poker, potentially disappointing sports bettors seeking loyalty benefits. While their sportsbook racing odds sometimes fall short of competitors, the exchange typically makes up for this with more favorable pricing options.

Best betting sites UK: Betfair boosts & promotions

Unibet: In play-betting & live-streaming

Unibet provides several welcome offers for new customers, the standard sports betting offer includes a refund of up to £40 as a bonus, £20 in free sports bets and a £20 casino bonus. The racing-specific promotions include a standard welcome bonus of two £10 free bets, valid for horse racing markets by placing a £20+ bet on horse racing. For casino, Unibet offers a welcome bonus where a £10 deposit qualifies you for a £40 casino bonus. A separate poker welcome offer provides £20 additional funds upon first deposit, plus eligibility for a £500 playthrough bonus.

Pros

Variety of Bonuses
Daily Boosts (Uniboost)
Best Odds Guaranteed for horse racing

Cons

Not as many withdrawal options on offer
Can't use Skrill or Neteller on first deposits
Best online betting sites: Unibet live streaming

Ladbrokes: Value-driven free bets

When you join Ladbrokes, you can unlock £20 in free bets by placing just a £5 qualifying stake. You have 7 days to use your free bets across popular sportsbook markets including football, horse racing, and tennis – though virtual sports are excluded. If you prefer casino games, you can claim a £30 casino bonus when you deposit and bet £10 or more on selected games within the casino section.

Pros

Variety of Promotions
Acca Insurance and Boost
Fanzone (team specific offers)

Cons

Betting odds are better elsewhere
No rewards scheme

You'll find plenty of ways to enhance your betting experience at Ladbrokes through various features and tools. When you bet on UK and Irish horse racing or greyhound racing, you automatically receive Best Odds Guaranteed – if the starting price is higher than your taken price, you'll get paid at the better odds.

For daily value, you can access Odds Boosts in your account section, offering enhanced prices across horse racing and other major sports events. For accumulator bets, you're protected with Acca Insurance, returning your stake as a free bet up to £10 if one team lets you down in a 5+ team accumulator. You can also boost your accumulator odds for better potential returns.

The Bet Builder feature lets you create personalized bets by combining different markets within the same football match. Additional features enhance your betting options: try Lucky Dip for randomized picks across various sports, join Fanzone to receive team-specific offers and enhanced prices, and look out for Extra Place Races in horse racing. The Choose Your Wheel promotion offers instant-win opportunities with prizes valid for 7 days.

Best sport betting sites: Ladbrokes free bets

BetVictor: Best football offerings

BetVictor provides a standard Bet £10 Get £30 in free bets welcome offer for new customers. BetVictor is one of the best sites in terms of visuals and how it is put together for a seamless user experience.

The ongoing promotions are also great, with Price Promise, Acca Insurance, Daily bet boosts, and a free bet club to join. BetVictor has a particularly strong football offering like most bookmakers on this list.

Pros

Decent selection of alternative welcome bonuses
Live betting markets provided for
Competitive betting odds value

Cons

Live streaming only available for Horse Racing and Greyhound Racing
Limited payment options for unlocking the welcome bonus
Football betting sites Betvictor football offerings

Spreadex: Diverse betting markets

Spreadex has one of the highest welcome offers regarding an initial deposit and qualifying bet of Bet £25 Get £50 in bonuses. Spreadex offers fixed odds and spreads, as well as a refer-a-friend promotion.

You can also receive boosted acca winnings, in-play bet boosts, and a vast array of sports.

Pros

One of the only UK sports betting sites to offer spread betting
Huge range of sports markets
Very good customer support

Cons

Some popular banking methods not offered
There is no VIP programme for valued customers
Betting sites in the UK: Spreadex betting markets

Coral – Horse racing & football promotions

The Coral sign up offer is fantastic: Bet £5, Get £20 in free bets. This 400% bonus makes it one of the best free bet offers out there.

Coral offers the best odds guaranteed and a racing club for customers, making it one of the best online betting sites for horse racing. Look out for other promotions, including super-smart boosts, daily rewards shakers, rewards grabbers, and free-to-play game series for football and horse racing.

Pros

Top low deposit sign up offer for new customers
Free to play daily Rewards Shaker promotion
Daily odds boosts

Cons

Less competitive odds than some rivals
Bet builders are limited to football
  • Key Features: User-friendly betting app, strong casino integration, and innovative features like Smart Boosts
  • Promotions: Welcome bonuses and ongoing daily promotions
Online UK Betting sites: Coral horse racing & football