Our Top UK Betting Sites for 2024
Cash Out
Acca Boost
Live Bet
For New Customers. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&C apply. See full T&C
IRE/NI new customers only. €/£40 in FREE Bets (FB) as €/£30 in sports bets & a €/£10 casino bonus (CB). Min Deposit €/£10. Min stake €/£10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept €/£10 CB, then active for 3 days. CB 5x wagering & max redeemable €/£100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. T&Cs apply
Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £10, have 1.9 or greater odds and must be settled within 7 days of sign-up. 5 Free bets which must be placed with a min odds of 2 include: 1 x £10 Free bet on any Pre-match Football game (single); 1 x £10 Free Bet for Horse Racing (single); 1 x £10 Free Bet for Acca (min 2 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 3 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 4 selections) Bet on any sport. Max payout – £500. 7 day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). 18+. GambleAware.com
18+ New Customers Only. Opt in and bet £10 (odds 2.00+) within 3 days of sign up. No cash-out. Get a £10 Free Bet (odds 2.0+), which expires in 5 days. T&Cs apply. GambleAware.org | Please gamble responsibly.
18+. Bet £10 on any Bet Builder Min Odds 3/1 (4.00). Min 3 Selections. Free Bets will be split into 2 x £10 Free Bets to be used on any Bet Builder. T&C Apply. GambleAware.org
#AD New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | GambleAware.org
Bet Builder
Enhance odds
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
Acca Boost
Wide range of horse racing promotions
New customers only. Register with SUMMER50. Deposit £10+ and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3 x Free Bets: 1 x £10 Football, 1 x £10 Racing, 1 x £10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply
18+. BeGambleAware.org. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply.
Free Bets Promotions
Best ACCA
Boosted Odds
18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 5x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. gambleaware.org | Please gamble responsibly
Daily Rewards
Horse Tracking feature
18+ New UK+IRE Customers. Paypal & some deposit methods & bet types excl. Min first £10 real money bet on any sport at min odds 1/2 to get £40 in Free Bets to use on selected markets. Free bets valid for 7 days after first real money bet. Stake not returned, no cashout, restrictions and T&Cs apply.
Competitive Odds & Wide Market Coverage
User-Friendly Interface
Early Payout Feature
18+. Only available to new customers in the UK. 40x wagering requirement. Minimum deposit of £10. Maximum bonus of £50. Additional T&Cs apply.
Contents
- 1 Our Top UK Betting Sites for 2024
- 2 Bet365 – Never Ordinary
- 3 William Hill: Leading the pack in football and horse racing betting
- 4 Betfred: Unmatched welcome offer
- 5 Betfair: Go-to for boosts
- 6 Unibet: In play-betting & live-streaming
- 7 Ladbrokes: Value-driven free bets
- 8 BetVictor: Best football offerings
- 9 Spreadex: Diverse betting markets
- 10 Coral sports – Horse racing & football promotions
- 11 Star Sports Bet – Elite horse racing odds
- 12 Kwiff – Randomly boosted odds
- 13 Top 10 UK Sports betting sites: Comprehensive comparison
- 13.1 Best betting sites for free bets UK: Betfred
- 13.2 Best betting sites UK with the best % welcome bonus: Betfair
- 13.3 Best betting sites UK sports betting market depth: Bet365
- 13.4 Football selection at Betfred: A league of its own
- 13.5 Horse racing betting at Coral Sports reigns supreme
- 13.6 Best betting sites for best odds in the UK: Bet365
- 13.7 Best betting sites user experience and website functionality: BetVictor
- 13.8 The best mobile app: Bet365
- 14 Best 10 Betting Sites in the UK: Winners Across Key Categories
- 15 Which bookmaker is ideal for you?
- 16 Author’s pick: My favourite bookmaker and why
- 17 Qualities that define an Industry-leading Bookmaker
- 18 Latest UK Betting Offers
- 18.1 Rainbow Riches Casino Promo Code: Play £10, Get 30 Free Spins
- 18.2 Copybet Sign Up Offer – Get £50 in free bets (December 2024)
- 18.3 Bet365 bonus code UK – 365MOLE for £30 in free bets
- 18.4 Vbet Promo Code: £10 in free bets & 20 free spins
- 18.5 William Hill App review: Download on iOS & Android
- 18.6 MrQ Promo Code: Use ‘SMOLE75' & Unlock 75 Free Spins in 2024
- 18.7 William Hill sign up offer 2024: Get £60 in free bets
- 18.8 EasyBet Bonus Code & Sign Up Offer UK | Get £20 in free bets
- 19 Best Betting Apps
- 20 Our Betting Guides
With over a decade of experience in the sports industry, we have gathered all the important information you need to know when choosing a bookmaker, whether it is new or an established name. We have compared all the online platforms available and looked at their key features to ensure they are competitive: odds, free bets, user experience, and much more. Our expert will help you find the best betting site for you.
Bet365 – Never Ordinary
Bet365 is a sports betting powerhouse and is one of the best online betting sites around. Bet365 offers a comprehensive sportsbook as well as unique promotions for customers. The welcome offer is fairly standard at Bet £10 Get £30 in free bets but football is where Bet365 shines above the rest.
With their Early Payout and Bet Boost promotions, live streaming, and in-play betting available on the Bet365 app, Bet365 is one of the best betting sites out there.
Pros
Cons
William Hill: Leading the pack in football and horse racing betting
The William hill welcome offer is the same as Bet365, Bet £10 Get £30 in free bets which is a fairly standard industry welcome offer. Though with the William hill promo code, you can get an exclusive £60 in free bets, only available on the William Hill app. William Hill is rightly one of the best online betting sites, particularly for fans of football and horse racing.
Their ongoing promotions seem tailored to both of these sports, and there are a vast number of betting options and markets for various sports. Look out for daily bet boosts and create your perfect bet with #YourOdds.
Pros
Cons
Betfred: Unmatched welcome offer
The current Betfred welcome offer is a thing of beauty and one of the best free bets offers around at the minute. Bet £10 Get £50 in free bets is a phenomenal welcome offer and a 500% bonus, making it one of the best betting sites with free bets. Betfred is another one of the top-tier online betting sites with everything on offer.
They boast all the features you’re looking for with a comprehensive sportsbook, live streaming, in-play betting, and ongoing promotions. Football is probably their strongest sport with Double Delight & Hat-trick Heaven and Acca Insurance promotions, making it one of the best football betting sites around.
Pros
Cons
Betfair: Go-to for boosts
Betfair is one of the best betting sites with free bets and the only bookmaker on this list that can compete with Betfred’s welcome offer, matching their Bet £10 Get £50 in free bets.
It is simply great value for new customers making it one of the best free bets offers out there. Betfair also has a wide selection of sports and betting markets, particularly for football and horse racing, with a loyalty program being offered for the latter. There isn’t much in the way of promotions but be sure to check for daily odds boosts.
Pros
Cons
Unibet: In play-betting & live-streaming
Unibet has an underwhelming welcome offer, giving punters a money-back option instead of guaranteed free bets like the majority of bookmakers on this list. They offer money back up to £40 if your first bet loses and throw in a £10 casino bonus.
However, they provide a great sports selection, in-play betting and live streaming, and a terrific user-friendly app. Unibet also offers a £150 refer-a-friend bonus and daily Uniboosts for selected events.
Pros
Cons
Ladbrokes: Value-driven free bets
The Ladbrokes sign-up offer provides new customers a 500% welcome bonus with a lower first deposit than rival offers, making it one of the best free bets.
A £5 deposit and qualifying bet will net you £25 in free bets which is fantastic value. Ladbrokes has a fabulous sports offering and is one of the best horse racing betting sites, providing the best odds guaranteed on horse racing events.
Pros
Cons
BetVictor: Best football offerings
BetVictor provides a standard Bet £10 Get £30 in free bets welcome offer for new customers. BetVictor is one of the best sites in terms of visuals and how it is put together for a seamless user experience.
The ongoing promotions offered are great, too, with Price Promise, Acca Insurance, Daily bet boosts, and a free bet club to join. Like most bookmakers on this list, BetVictor has a particularly strong football offering.
Pros
Cons
Spreadex: Diverse betting markets
Spreadex has one of the highest welcome offers in terms of an initial deposit and qualifying bet of Bet £25 Get £50 in bonuses. Spreadex offers fixed odds and spreads, as well as a refer-a-friend promotion.
You can also receive boosted acca winnings and bet in-play and a vast array of sports.
Pros
Cons
Coral sports – Horse racing & football promotions
Coral Sports has a great welcome offer of Bet £10 Get £40 in free bets, which is a 400% bonus, making it one of the best free bets offers out there.
Coral offers the best odds guaranteed and a racing club for customers, making it one of the best online betting sites for horse racing. Look out for other promotions including their super smart boosts, daily rewards shaker, rewards grabber, and free-to-play game series for football and horse racing.
Pros
Cons
Check out the Coral sign up offer for sports & casino.
Star Sports Bet – Elite horse racing odds
Star Sports' welcome offer is another underwhelming one, only giving 50% back as a free bet if your first bet loses up to £25.
Despite this shortcoming, Star Sports provides the best-guaranteed odds for UK horse racing and daily sports betting boosts to take advantage of.
Pros
Cons
Kwiff – Randomly boosted odds
The whole purpose of Kwiff when it was launched in 2015 was to allow UK bettors to boost the odds on every single bet that they place. While other betting sites limit you to one daily price boost, all bets at Kwiff can be “supercharged” or “Kwiffed”.
The welcome offer here is a pretty cool bet £10, get £30 deal. Again, as this is a bookie that likes to do things differently, the free £30 bet comes in the form of what they call a Surprise Bet. This is a bet made by Kwiff on your behalf totally at random based on their own in house algorithm. While you won’t have a say on the market your free bet is placed on, you will be far more likely to win through a AI generated wager.
And while Kwiff regularly update their promotions, they always have specific sports off