The Best UK Betting Sites for Sports Bettors

Our Top UK Betting Sites for 2024

With over a decade of experience in the sports industry, we have gathered all the important information you need to know when choosing a bookmaker, whether it is new or an established name. We have compared all the online platforms available and looked at their key features to ensure they are competitive: odds, free bets, user experience, and much more. Our expert will help you find the best betting site for you.

Bet365 – Never Ordinary

Bet365 is a sports betting powerhouse and is one of the best online betting sites around. Bet365 offers a comprehensive sportsbook as well as unique promotions for customers. The welcome offer is fairly standard at Bet £10 Get £30 in free bets but football is where Bet365 shines above the rest.

With their Early Payout and Bet Boost promotions, live streaming, and in-play betting available on the Bet365 app, Bet365 is one of the best betting sites out there.

William Hill: Leading the pack in football and horse racing betting

The William hill welcome offer is the same as Bet365, Bet £10 Get £30 in free bets which is a fairly standard industry welcome offer. Though with the William hill promo code, you can get an exclusive £60 in free bets, only available on the William Hill app. William Hill is rightly one of the best online betting sites, particularly for fans of football and horse racing.

Their ongoing promotions seem tailored to both of these sports, and there are a vast number of betting options and markets for various sports. Look out for daily bet boosts and create your perfect bet with #YourOdds.

Betfred: Unmatched welcome offer

The current Betfred welcome offer is a thing of beauty and one of the best free bets offers around at the minute. Bet £10 Get £50 in free bets is a phenomenal welcome offer and a 500% bonus, making it one of the best betting sites with free bets. Betfred is another one of the top-tier online betting sites with everything on offer.

They boast all the features you’re looking for with a comprehensive sportsbook, live streaming, in-play betting, and ongoing promotions. Football is probably their strongest sport with Double Delight & Hat-trick Heaven and Acca Insurance promotions, making it one of the best football betting sites around.

Betfair: Go-to for boosts

Betfair is one of the best betting sites with free bets and the only bookmaker on this list that can compete with Betfred’s welcome offer, matching their Bet £10 Get £50 in free bets.

It is simply great value for new customers making it one of the best free bets offers out there. Betfair also has a wide selection of sports and betting markets, particularly for football and horse racing, with a loyalty program being offered for the latter. There isn’t much in the way of promotions but be sure to check for daily odds boosts.

Unibet: In play-betting & live-streaming

Unibet has an underwhelming welcome offer, giving punters a money-back option instead of guaranteed free bets like the majority of bookmakers on this list. They offer money back up to £40 if your first bet loses and throw in a £10 casino bonus.

However, they provide a great sports selection, in-play betting and live streaming, and a terrific user-friendly app. Unibet also offers a £150 refer-a-friend bonus and daily Uniboosts for selected events.

Ladbrokes: Value-driven free bets

The Ladbrokes sign-up offer provides new customers a 500% welcome bonus with a lower first deposit than rival offers, making it one of the best free bets.

A £5 deposit and qualifying bet will net you £25 in free bets which is fantastic value. Ladbrokes has a fabulous sports offering and is one of the best horse racing betting sites, providing the best odds guaranteed on horse racing events.

BetVictor: Best football offerings

BetVictor provides a standard Bet £10 Get £30 in free bets welcome offer for new customers. BetVictor is one of the best sites in terms of visuals and how it is put together for a seamless user experience.

The ongoing promotions offered are great, too, with Price Promise, Acca Insurance, Daily bet boosts, and a free bet club to join. Like most bookmakers on this list, BetVictor has a particularly strong football offering.

Spreadex: Diverse betting markets

Spreadex has one of the highest welcome offers in terms of an initial deposit and qualifying bet of Bet £25 Get £50 in bonuses. Spreadex offers fixed odds and spreads, as well as a refer-a-friend promotion.

You can also receive boosted acca winnings and bet in-play and a vast array of sports.

Coral sports – Horse racing & football promotions

Coral Sports has a great welcome offer of Bet £10 Get £40 in free bets, which is a 400% bonus, making it one of the best free bets offers out there.

Coral offers the best odds guaranteed and a racing club for customers, making it one of the best online betting sites for horse racing. Look out for other promotions including their super smart boosts, daily rewards shaker, rewards grabber, and free-to-play game series for football and horse racing.

Check out the Coral sign up offer for sports & casino.

Star Sports Bet – Elite horse racing odds

Star Sports' welcome offer is another underwhelming one, only giving 50% back as a free bet if your first bet loses up to £25.

Despite this shortcoming, Star Sports provides the best-guaranteed odds for UK horse racing and daily sports betting boosts to take advantage of.

Kwiff – Randomly boosted odds

The whole purpose of Kwiff when it was launched in 2015 was to allow UK bettors to boost the odds on every single bet that they place. While other betting sites limit you to one daily price boost, all bets at Kwiff can be “supercharged” or “Kwiffed”.

The welcome offer here is a pretty cool bet £10, get £30 deal. Again, as this is a bookie that likes to do things differently, the free £30 bet comes in the form of what they call a Surprise Bet. This is a bet made by Kwiff on your behalf totally at random based on their own in house algorithm. While you won’t have a say on the market your free bet is placed on, you will be far more likely to win through a AI generated wager.

And while Kwiff regularly update their promotions, they always have specific sports off