The Best UK Betting Sites for Sports Bettors

If you're looking for the best betting sites in the UK with the best free bet offers, you're in the right place. We'll examine some of the UK’s biggest names and best betting sites, analysing everything on offer so you don’t have to. See our comprehensive review of the best betting sites in the UK.

Last updated: 09 December 2024

Our Top UK Betting Sites for 2024

Top rated operator
Bet365
5 rating
Bet £10 Get £30 in Free Bets

Cash Out

Acca Boost

Live Bet

365MOLE
Join Bet365
Terms & Conditions

For New Customers. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&C apply. See full T&C

Terms and conditions apply
Boylesports
5 rating
Bet £10 Get £30 in Free Bets + £10 Casino Bonus
Claim offer
Terms & Conditions

IRE/NI new customers only. €/£40 in FREE Bets (FB) as €/£30 in sports bets & a €/£10 casino bonus (CB). Min Deposit €/£10. Min stake €/£10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept €/£10 CB, then active for 3 days. CB 5x wagering & max redeemable €/£100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. T&Cs apply

Terms and conditions apply
CopyBet
4.5 rating
Bet £10 Get £50 in free bets
Claim offer
Terms & Conditions

Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £10, have 1.9 or greater odds and must be settled within 7 days of sign-up. 5 Free bets which must be placed with a min odds of 2 include: 1 x £10 Free bet on any Pre-match Football game (single); 1 x £10 Free Bet for Horse Racing (single); 1 x £10 Free Bet for Acca (min 2 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 3 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 4 selections) Bet on any sport. Max payout – £500. 7 day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). 18+. GambleAware.com

Terms and conditions apply
Betano
5 rating
Bet £10 Get £10 Free Bets
Join Betano
Terms & Conditions

18+ New Customers Only. Opt in and bet £10 (odds 2.00+) within 3 days of sign up. No cash-out. Get a £10 Free Bet (odds 2.0+), which expires in 5 days. T&Cs apply. GambleAware.org | Please gamble responsibly.

 

Terms and conditions apply
Netbet Welcome Offer
5 rating
Bet £10 get £20 in free bets
MAXNET
Sign up to Netbet
Terms & Conditions

18+. Bet £10 on any Bet Builder Min Odds 3/1 (4.00). Min 3 Selections. Free Bets will be split into 2 x £10 Free Bets to be used on any Bet Builder. T&C Apply. GambleAware.org

Terms and conditions apply
Star Sports
4 rating
Get 50% back as a free bet if your first bet loses
Activated
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Terms & Conditions

#AD New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | GambleAware.org

Terms and conditions apply
William Hill
4 rating
Bet £10, Get £60 in Free Bets

Bet Builder

Enhance odds

Activated
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Terms & Conditions

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

Terms and conditions apply
Betfred
5 rating
Bet £10 Get £50 in Free Bets

Acca Boost

Wide range of horse racing promotions

Activated
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Terms & Conditions

New customers only. Register with SUMMER50. Deposit £10+ and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

Terms and conditions apply
Kwiff Welcome Offer
5 rating
Bet £10 get £30 Free Bets
Claim offer
Terms & Conditions

Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3 x Free Bets: 1 x £10 Football, 1 x £10 Racing, 1 x £10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply

Terms and conditions apply
Unibet
4 rating
Up to £40 Money Back
Activated
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Terms & Conditions

18+. BeGambleAware.org. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply.

Terms and conditions apply
Ladbrokes
5 rating
Bet £5, Get £25 in Free Bets

Free Bets Promotions

Best ACCA

Boosted Odds

Activated
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Terms & Conditions

18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 5x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

Terms and conditions apply
Betvictor Sign Up Offer
5 rating
Bet £10, get £40 in free bets
Activated
Join BetVictor
Terms & Conditions

18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. gambleaware.org | Please gamble responsibly

Terms and conditions apply
Temporary offer
Coral
4.5 rating
Bet £10 on the Euros Get £40 Free Bets

Daily Rewards

Horse Tracking feature

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Terms & Conditions

18+ New UK+IRE Customers. Paypal & some deposit methods & bet types excl. Min first £10 real money bet on any sport at min odds 1/2 to get £40 in Free Bets to use on selected markets. Free bets valid for 7 days after first real money bet. Stake not returned, no cashout, restrictions and T&Cs apply.

Terms and conditions apply
7Bet
5 rating
100% deposit match up to £50

Competitive Odds & Wide Market Coverage

User-Friendly Interface

Early Payout Feature

Bet on 7bet
Terms & Conditions

18+. Only available to new customers in the UK. 40x wagering requirement. Minimum deposit of £10. Maximum bonus of £50. Additional T&Cs apply.

Terms and conditions apply
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Contents

With a seemingly endless selection of UK betting sites available, we’ve gathered a list of the top online bookies to help you choose the best option according to your needs and preferences. This guide highlights leading sportsbooks, their features, welcome bonuses and free bets offers, user experience, and ongoing promotions.

Bet365 – A sports betting powerhouse

Bet365 is a sports betting powerhouse and is one of the best online betting sites around. Bet365 offers a comprehensive sportsbook as well as unique promotions for customers. The welcome offer of Bet £10 Get £30 in free bets is fairly standard, but football is where Bet365 really shines above the rest. With their Early Payout and Bet Boost promotions, live streaming, and in-play betting available on the Bet365 app, Bet365 is one of the best betting sites out there.

Pros

One of the biggest range of sports betting markets anywhere
World’s largest online sports betting provider
Very good sign up offer for new customers

Cons

Lack of VIP or loyalty scheme
Pay out times can be slower than with rival betting sites
  • Key Features: Exceptional live streaming for multiple sports, vast market options, and reliable in-play betting
  • Promotions: Welcome bonus of £30 for a £10 bet, accumulator boosts, and price guarantees on horse racing
Best betting sites: BET365

William Hill: Leading the pack in football and horse racing betting

The William Hill welcome offer is double that of Bet365: Bet £10 Get £60 in free bets, and with the William hill promo code, you can get an exclusive £60 in free bets, only available on the William Hill app.

What makes William Hill one of the best UK betting sites is its ongoing promotions are tailored to football and horse racing. There are also tons of betting options and markets for various sports. Look out for daily bet boosts and create your perfect bet with #YourOdds.

Punters can claim new bonuses each week, and one free acca boost each day. They cover a crazy amount of sports, including GAA football and hurling.

Pros

Great tipping service posted by sports specific experts
Wide coverage of sports markets
One of the largest operators around

Cons

Limited contact options for customer support
Odds are better elsewhere
  • Key Features: A strong focus on horse racing, creative promotions like Top Tipster, and excellent live-streaming coverage
  • Promotions: Daily boosts, Acca Insurance, and casino game incentives
Best betting sites: William hill free bets

Betfred: Speed and flexibility

The current Betfred welcome offer of Bet £10 Get £50 in free bets is essentially a 500% bonus, making it one of the best betting sites with free bets. Betfred is another top-tier online betting site.

At 26 sports, its offerings aren't quite as large as William Hill and Bet365; however, BetFred still boasts all the features you might need, with a comprehensive sportsbook, live streaming, in-play betting, and ongoing promotions. Football is probably their strongest sport, with Double Delight & Hat-trick Heaven and Acca Insurance promotions, making it one of the best football betting sites around.

There are also fantastic promotions for existing customers, including £5 in free bets as part of the Free Bet Club when you bet £20 on minimum odds of 1/1 (2.0) on virtuals.

Pros

One of the most lucrative sign up offers in the UK
Great sports betting blog feature
Live betting and cash out options on offer

Cons

No e-sports markets provided for
There is no VIP program in place
  • Key Features: Leading in virtual sports with 11 categories and a fast, user-friendly interface
  • Promotions: Free Bet Club for virtual sports and Double Delight for in-play bets
Best Sports betting sites Betfred

Betfair: The go-to for boosts

Betfair is one of the best betting sites with free bets and the only bookmaker on this list that can compete with Betfred’s welcome offer, matching their Bet £10 Get £50 in free bets.

It is simply great value for new customers making it one of the best free bets offers out there. Betfair also has a wide selection of sports and betting markets, particularly for football and horse racing, with a loyalty program being offered for the latter. There isn’t much in the way of promotions but be sure to check for daily odds boosts.

Pros

Peer to peer betting through its betting exchange
Free to play daily Prize Pinball game
Plenty of good long running promotions
Refer a friend and earn £10 in cash scheme

Cons

Less options for making deposits and withdrawals
Payout times can sometimes be slow
  • Key Features: Unique Exchange and competitive odds across a variety of sports
  • Promotions: Referral bonuses and frequent betting boosts
Best betting sites UK: Betfair boosts & promotions

Unibet: In play-betting & live-streaming

Unibet has an underwhelming welcome offer, giving punters a money-back option instead of guaranteed free bets like the majority of bookmakers on this list. They offer money back up to £40 if your first bet loses and throw in a £10 casino bonus.

However, they provide a great sports selection, in-play betting and live streaming, and a terrific user-friendly app. Unibet also offers a £150 refer-a-friend bonus and daily Uniboosts for selected events.

Pros

Unparalleled live streaming service
More than 40 different sports available to bet on
Plus, 250,000+ markets each year

Cons

Not as many withdrawal options on offer
Can't use Skrill or Neteller on first deposits
Best online betting sites: Unibet live streaming

Ladbrokes: Value-driven free bets

The Ladbrokes sign-up offer gives new customers a 500% welcome bonus, and the first deposit requirement is lower than rival offers, making it one of the best free bets offers.

A £5 deposit and qualifying bet will net you £25 in free bets which is fantastic value. Ladbrokes has a fabulous sports offering and is one of the best horse racing betting sites, providing the best odds guaranteed on horse racing events.

Pros

Good value low deposit welcome bonus
Regularly gives away free bets
Daily odds boosts

Cons

Betting odds are better elsewhere
No rewards scheme
  • Key Features: Comprehensive football promotions, Grid Card benefits, and casino options like poker and bingo
  • Promotions: Free Bet Club, Odds Boosts, and regular player rewards
Best sport betting sites: Ladbrokes free bets

BetVictor: Best football offerings

BetVictor provides a standard Bet £10 Get £30 in free bets welcome offer for new customers. BetVictor is one of the best sites in terms of visuals and how it is put together for a seamless user experience.

The ongoing promotions are also great, with Price Promise, Acca Insurance, Daily bet boosts, and a free bet club to join. BetVictor has a particularly strong football offering like most bookmakers on this list.

Pros

Decent selection of alternative welcome bonuses
Live betting markets provided for
Competitive betting odds value

Cons

Live streaming only available for Horse Racing and Greyhound Racing
Limited payment options for unlocking the welcome bonus
Football betting sites Betvictor football offerings

Spreadex: Diverse betting markets

Spreadex has one of the highest welcome offers regarding an initial deposit and qualifying bet of Bet £25 Get £50 in bonuses. Spreadex offers fixed odds and spreads, as well as a refer-a-friend promotion.

You can also receive boosted acca winnings, in-play bet boosts, and a vast array of sports.

Pros

One of the only UK sports betting sites to offer spread betting
Huge range of sports markets
Very good customer support

Cons

Some popular banking methods not offered
There is no VIP programme for valued customers
Betting sites in the UK: Spreadex betting markets

Coral – Horse racing & football promotions

The Coral sign up offer is fantastic: Bet £10, Get £40 in free bets. This 400% bonus makes it one of the best free bets offers out there.

Coral offers the best odds guaranteed and a racing club for customers, making it one of the best online betting sites for horse racing. Look out for other promotions, including super-smart boosts, daily rewards shakers, rewards grabbers, and free-to-play game series for football and horse racing.

Pros

Top low deposit sign up offer for new customers
Free to play daily Rewards Shaker promotion
Daily odds boosts

Cons

Less competitive odds than some rivals
Bet builders are limited to football
  • Key Features: User-friendly betting app, strong casino integration, and innovative features like Smart Boosts
  • Promotions: Welcome bonuses and ongoing daily promotions
Online UK Betting sites: Coral horse racing & football

Star Sports Bet – Elite horse racing odds

The Star Sports Bet welcome offer is an underwhelming one. It only offers 50% back as a free bet if your first bet loses up to £25.

Despite this shortcoming, Star Sports provides the best-guaranteed odds for UK horse racing and daily sports betting boosts to take advantage of.

Pros

More than 30 sports to wager on
Nice variety of banking methods
Competitive sports betting odds on most markets

Cons