Our Top UK Betting Sites for February 2025

Cash Out
Acca Boost
Live Bet
For New Customers. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&C apply. See full T&C

IRE/NI new customers only. €/£40 in FREE Bets (FB) as €/£30 in sports bets & a €/£10 casino bonus (CB). Min Deposit €/£10. Min stake €/£10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept €/£10 CB, then active for 3 days. CB 5x wagering & max redeemable €/£100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. T&Cs apply

Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £20, have 1.9 or greater odds and must be settled within 7 days of opt-in. 3 Free bets include: 1 x £20 Free bet Racing (Horse Racing or Greyhound Racing); 1 x £20 Free Bet Live Football; 1 x £20 Free Bet Live. Max payout – £500. 7-day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). 18+. BeGambleAware.com
18+ New Customers Only. Opt in and bet £10 (odds 2.00+) within 3 days of sign up. No cash-out. Get a £10 Free Bet (odds 2.0+), which expires in 5 days. T&Cs apply. GambleAware.org | Please gamble responsibly.
18+. Bet £10 on any Bet Builder Min Odds 3/1 (4.00). Min 3 Selections. Free Bets will be split into 2 x £10 Free Bets to be used on any Bet Builder. T&C Apply. GambleAware.org
#AD New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | GambleAware.org
Bet Builder
Enhance odds
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
Acca Boost
Wide range of horse racing promotions
New customers only. Register with SUMMER50. Deposit £10+ and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3 x Free Bets: 1 x £10 Football, 1 x £10 Racing, 1 x £10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply
18+. BeGambleAware.org. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply.
Free Bets Promotions
Best ACCA
Boosted Odds
18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 5x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. gambleaware.org | Please gamble responsibly
Daily Rewards
Horse Tracking feature
18+ New UK+IRE Customers. Paypal & some deposit methods & bet types excl. Min first £10 real money bet on any sport at min odds 1/2 to get £40 in Free Bets to use on selected markets. Free bets valid for 7 days after first real money bet. Stake not returned, no cashout, restrictions and T&Cs apply.
Competitive Odds & Wide Market Coverage
User-Friendly Interface
Early Payout Feature
18+. Only available to new customers in the UK. 40x wagering requirement. Minimum deposit of £10. Maximum bonus of £50. Additional T&Cs apply.
Contents
- 1 Our Top UK Betting Sites for February 2025
- 2 Bet365 – A sports betting powerhouse
- 3 William Hill: Leading the pack in football and horse racing betting
- 4 Betfred: The Bonus King
- 5 Betfair: The go-to for boosts
- 6 Unibet: In play-betting & live-streaming
- 7 Ladbrokes: Value-driven free bets
- 8 BetVictor: Best football offerings
- 9 Spreadex: Diverse betting markets
- 10 Coral – Horse racing & football promotions
- 11 Star Sports Bet – Elite horse racing odds
- 12 Kwiff – Randomly boosted odds
- 13 Top 10 UK sports betting sites: Comprehensive comparison
- 13.1 Best betting sites for free bets UK: Betfred
- 13.2 Best betting sites in the UK with the highest welcome bonus percentage: Betfair
- 13.3 Best betting sites UK sports betting market depth: Bet365
- 13.4 Best football selection: Betfred
- 13.5 Horse racing betting: Coral Sports reigns supreme
- 13.6 Best betting sites for best odds: Bet365
- 13.7 Best betting sites for user experience: BetVictor
- 13.8 The best mobile app: Bet365
- 14 Best 10 betting sites in the UK across key categories
- 15 Which bookmaker is best for you?
- 16 Author’s pick: My favourite bookmaker and why
- 17 Qualities that define an industry-leading bookmaker
- 18 Latest UK Betting Offers
- 18.1 Ladbrokes sign up offer & free bets (February 2025): Claim £70 in bonuses
- 18.2 Bet365 bonus code UK – 365MOLE for £30 free bets in 2025
- 18.3 MrQ Promo Code: Use ‘SMOLE75' & Unlock 75 Free Spins in 2025
- 18.4 Jackpotjoy promo code 2025 | Win £50 bingo tickets or 30 free spins
- 18.5 Double Bubble Bingo Promo Code: Bet £10, Get 50 Free Spins or 50 Bingo Tickets February 2025
- 18.6 Betano Sign Up Offer | Get up to £40 Free Bets for 2025
- 18.7 Virgin Games promo code 2025: Get 100 free spins
- 18.8 Pinnacle Promo Code: PINNBET | Sign up for Exclusive Bonuses in 2025
- 19 Best Betting Apps
- 20 Our Betting Guides
With a seemingly endless selection of UK betting sites available, we’ve gathered a list of the top online bookies to help you choose the best option according to your needs and preferences. This guide highlights leading sportsbooks, their features, welcome bonuses and free bets offers, user experience, and ongoing promotions.
Bet365 – A sports betting powerhouse
Bet365 is a sports betting powerhouse and is one of the best online betting sites around. Bet365 offers a comprehensive sportsbook as well as unique promotions for customers. Their platform stands out for offering extensive live streaming options and flexible cash-out features, including partial and automatic options. Users can place bets from as low as 5p, and they offer Best Odds Guaranteed on horse racing from 8am on race day.
The current Bet365 welcome offer includes £50 in free bets for a £10 deposit and bet, plus ongoing promotions like Acca Boost (up to 70%) and Early Payout on football when a team goes two goals ahead. While their platform excels in usability and features, they lack a VIP program and their customer service can be slow. Some deposit methods have higher minimums and may not qualify for bonuses.
Pros
Cons
William Hill: Leading the pack in football and horse racing betting
William Hill is one of the oldest and most trusted names in betting, the operator offers a solid if somewhat traditional betting experience. The current William Hill signup offer provides £60 in bonuses for a £10 bet, split between sports and Vegas options. They excel in horse racing markets and offer daily odds boosts through their #YourOdds feature. While they provide a VIP program, it's primarily focused on casino players rather than sports betting. Regular promotions are limited compared to the competition, although they do run a free prediction game with £20 free bet prizes which is worth mentioning.
Pros
Cons
Betfred: The Bonus King
Widely known as “The Bonus King,” Betfred has built its reputation around football and multiple bets, offering a range of unique promotions that set it apart from competitors. Their standout offers include treble odds on Lucky 15s when you hit just one winner, along with popular football promotions like Double Delight and Hat-trick Heaven for first goalscorer markets. New customers can take advantage of Betfred welcome offer: Bet £10 to receive £50 in free bets. Existing customers aren't forgotten either, with ongoing promotions such as the Free Bet Club, where you can earn £5 in free bets by wagering £20 on virtuals at minimum odds of 1/1 (2.0).
Despite covering only 26 sports in total, Betfred excels in several key areas, particularly cricket, tennis, and baseball markets. Their acca insurance offerings are among the best in the industry, providing valuable protection for multiple bets. Their mobile app deserves special mention for its user-friendly interface, which helps compensate for some of the platform's limitations.
Pros
Cons
However, there are areas where Betfred could improve. Their live betting interface feels somewhat dated compared to competitors, and the absence of esports betting options might disappoint modern punters. The verification process can be slower than desired, and the limited coverage of smaller sports might frustrate bettors looking for niche markets.
Betfair: The go-to for boosts
Betfair stands out among these operators for offering a traditional sportsbook with their pioneering betting exchange platform. This innovative dual approach not only expands betting options but frequently delivers superior odds through their exchange system. For newcomers, Betfair promo code offers £40 in free bets when you stake £10, which you can use specifically on Bet Builders, accumulators, or multiples.
Where Betfair truly shines is in their market coverage of rugby and baseball, while their exchange platform has become an essential tool for arbitrage betting. Their thoughtfully designed mobile app enhances the betting experience, complemented by comprehensive live streaming options across numerous sports.
It is simply great value for new customers making it one of the best free bets offers out there. Betfair also has a wide selection of sports and betting markets, particularly for football and horse racing, with a loyalty program being offered for the latter. There isn’t much in the way of promotions but be sure to check for daily odds boosts.
Pros
Cons
However, Betfair isn't without its drawbacks. The platform isn't the best for first-time users, who often find the exchange concept difficult to grasp, and the platform charges a premium for exchange bets. Their VIP rewards program focuses narrowly on horse racing and poker, potentially disappointing sports bettors seeking loyalty benefits. While their sportsbook racing odds sometimes fall short of competitors, the exchange typically makes up for this with more favorable pricing options.
Unibet: In play-betting & live-streaming
Unibet provides several welcome offers for new customers, the standard sports betting offer includes a refund of up to £40 as a bonus, £20 in free sports bets and a £20 casino bonus. The racing-specific promotions include a standard welcome bonus of two £10 free bets, valid for horse racing markets by placing a £20+ bet on horse racing. For casino, Unibet offers a welcome bonus where a £10 deposit qualifies you for a £40 casino bonus. A separate poker welcome offer provides £20 additional funds upon first deposit, plus eligibility for a £500 playthrough bonus.
Pros
Cons
Ladbrokes: Value-driven free bets
When you join Ladbrokes, you can unlock £20 in free bets by placing just a £5 qualifying stake. You have 7 days to use your free bets across popular sportsbook markets including football, horse racing, and tennis – though virtual sports are excluded. If you prefer casino games, you can claim a £30 casino bonus when you deposit and bet £10 or more on selected games within the casino section.
Pros
Cons
You'll find plenty of ways to enhance your betting experience at Ladbrokes through various features and tools. When you bet on UK and Irish horse racing or greyhound racing, you automatically receive Best Odds Guaranteed – if the starting price is higher than your taken price, you'll get paid at the better odds.
For daily value, you can access Odds Boosts in your account section, offering enhanced prices across horse racing and other major sports events. For accumulator bets, you're protected with Acca Insurance, returning your stake as a free bet up to £10 if one team lets you down in a 5+ team accumulator. You can also boost your accumulator odds for better potential returns.
The Bet Builder feature lets you create personalized bets by combining different markets within the same football match. Additional features enhance your betting options: try Lucky Dip for randomized picks across various sports, join Fanzone to receive team-specific offers and enhanced prices, and look out for Extra Place Races in horse racing. The Choose Your Wheel promotion offers instant-win opportunities with prizes valid for 7 days.
BetVictor: Best football offerings
BetVictor provides a standard Bet £10 Get £30 in free bets welcome offer for new customers. BetVictor is one of the best sites in terms of visuals and how it is put together for a seamless user experience.
The ongoing promotions are also great, with Price Promise, Acca Insurance, Daily bet boosts, and a free bet club to join. BetVictor has a particularly strong football offering like most bookmakers on this list.
Pros
Cons
Spreadex: Diverse betting markets
Spreadex has one of the highest welcome offers regarding an initial deposit and qualifying bet of Bet £25 Get £50 in bonuses. Spreadex offers fixed odds and spreads, as well as a refer-a-friend promotion.
You can also receive boosted acca winnings, in-play bet boosts, and a vast array of sports.
Pros
Cons
Coral – Horse racing & football promotions
The Coral sign up offer is fantastic: Bet £5, Get £20 in free bets. This 400% bonus makes it one of the best free bet offers out there.
Coral offers the best odds guaranteed and a racing club for customers, making it one of the best online betting sites for horse racing. Look out for other promotions, including super-smart boosts, daily rewards shakers, rewards grabbers, and free-to-play game series for football and horse racing.
Pros
Cons
- Key Features: User-friendly betting app, strong casino integration, and innovative features like Smart Boosts
- Promotions: Welcome bonuses and ongoing daily promotions