The businessman has proved to be an unpopular figure at St James' Park since his 2007 takeover, but Pardew insists that he has the best interests of the club at heart.
"I am hoping the owner is starting to get a little bit more respect," he said.
"I don't think we are ever going to win everybody over for Mike and Derek (Llambias, managing director) and maybe even myself, but at least you can logically look at it and say we are in a much better position than most Premier League clubs in terms of our financial position.
"We have an owner who doesn't want to go away. He wants to invest in the team, but he wants to do it in the right manner."
Pardew's comments come after Spurs boss Harry Redknapp admitted that he didn't understand why Magpies fans were against Ashley.