Joe Cole: West Ham United have been "starved of success"

Cole: West Ham have been
© PA Photos
West Ham United midfielder Joe Cole believes that the club has been "starved of success" in the past 32 years.

West Ham United midfielder Joe Cole believes that the club and their supporters have been "starved of success".

The Hammers last won a major trophy in 1981 when they lifted the League Cup, but also lost in the final of the FA Cup in 2006 to Liverpool.

"I think the ambition of the club at the moment is improvement," Cole told the club's official website.

"But for me personally, I would love to finish better than 10th, but equally I'd love to take this club to Wembley. Because at the end of the day, they are the days you remember in your career - it would be a massive achievement.

"West Ham are a big club but have been starved of success. You look at where we are in London and people want to come here and play in London and play for West Ham."

Cole rejoined West Ham last season for his second spell at Upton Park, 10 years after leaving the club to join Chelsea.

West Ham's Joe Cole applauds the fans on his return against Man Utd on January 5, 2013
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TeamPWDLFAGDPTS
1Manchester CityMan City23202167175062
2Manchester UnitedMan Utd23155348163250
3Liverpool23138254282647
4Chelsea23145441162547
5Tottenham HotspurSpurs23135546212544
6Arsenal23116641301139
7Burnley239771920-134
8Leicester CityLeicester238783432231
9Everton2376102538-1327
10Watford2375113342-926
11West Ham UnitedWest Ham2367102941-1225
12Crystal Palace2367102133-1225
13Bournemouth2366112435-1124
14Huddersfield TownHuddersfield2366111939-2024
15Newcastle UnitedNewcastle2365122131-1023
16Brighton & Hove AlbionBrighton2358101729-1223
17Southampton2349102334-1121
18Stoke CityStoke2355132350-2720
19West Bromwich AlbionWest Brom23310101830-1219
20Swansea CitySwansea2345141435-2117
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