Paul Ince has urged former club Manchester United to 'break the bank' for Borussia Dortmund winger Jadon Sancho.
United are understood to be among the front-runners for the in-demand 20-year-old, who has once again starred this season, with 14 goals and 16 assists in just 23 Bundesliga appearances.
Ed Woodward has already warned that mega-money deals are unlikely to be commonplace in the post-coronavirus market and, while Ince believes it will have a tempering effect on transfer fees, he also claims that Sancho would be worth spending more than £100m on.
"Ed Woodward was totally right when he said that, at Manchester United, there'll be a 'new normal' in terms of spending because of the current situation. Where we'll see it the most is with these crazily inflated transfer fees," Ince told Paddy Power News.
"A player that was £100m might now be more like £50m, and a £50m player might be more in the £20-30m region. What I have to say, though, is that I believe that's a good thing. The amount clubs and agents were demanding around signings had got stupid. Although the circumstances are terrible, it will be good to see a sense of normality again with the huge amounts we were seeing for players.
"One player that Man United, and Ed Woodward, would probably change their thinking on is Jadon Sancho. He's worth breaking the bank for. He's still young, only 20, yet so established. He's obviously incredibly talented, and although the club will be entering a bidding war if they want to buy him, if they have the chance they would be stupid not to.
"Fans would be right to be disappointed if they thought United had the chance to have Sancho, and the club didn't fight for him."
United boss Ole Gunnar Solskjaer confirmed this week that the club are still looking to bring in attacking reinforcements when the transfer window reopens.
