Coutinho's curling effort had seen tournament favourites Brazil take a 20th-minute lead, but an impressive Switzerland levelled early in the second period, and that was where the scoring ended in Rostov.
Read how it all unfolded in Sports Mole's minute-by-minute live commentary of the action below.
BRAZIL: Alisson; Danilo, Thiago, Miranda, Marcelo; Coutinho, Casemiro, Paulinho; Neymar, Jesus, Willian
SWITZERLAND: Sommer; Lichtsteiner, Schar, Akanji, Rodriguez; Shaqiri, Behrami, Xhaka, Zuber; Dzemaili; Seferovic
History says that no Brazilian wearing the no.9 shirt has failed to find the net for the Seleção in the World Cup. Heck, even Fred scored vs Cameroon in 2014.
Gabriel Jesus, it's your turn to roll the dice. pic.twitter.com/2LnFUNvytG— Seleção Brasileira (@BrazilStat) June 17, 2018
#SUI are undefeated in their past three opening matches of the #WorldCup, including a famous victory over Spain in 2010!
Ricardo Rodriguez believes Switzerland will be aiming to be at their best once more in #BRASUI... pic.twitter.com/vYQ3c0oTpp— FIFA World Cup 🏆 (@FIFAWorldCup) June 17, 2018