Real Madrid considering rebranding stadium

Real Madrid are allegedly considering plans to rebrand their Santiago Bernabeu stadium.

The Spanish champions could rename the ground as part of their corporate sponsorship deal with Emirates, ABC reports.

However, it is understood that Los Blancos are against the idea of dropping the name of their great president altogether, but are not opposed to incorporating a sponsor into the stadium's title.

The Dubai airline agreed a five-year shirt branding deal with the Madrid outfit this summer, and are said to have offered the club €53 million per season to change the name of their stadium to 'Fly-Emirates-Bernabeu'.

Emirates entered a deal with Arsenal football club in 2004 to claim the naming rights to its stadium. Its logo will appear on the Gunners' shirts from 2013.