Newcastle United have announced plans to "update" the club's crest as they intend to "keep pace" with the modern era of football.
The Magpies have been represented with four different badges in their 133-year history and their current crest has been in place since 1988.
However, the club have said that their current badge does not stand up to the slick, aesthetic designs of other teams and they plan to create a fresh look to reflect the club in the modern day.
Newcastle have acknowledged that "this isn't a decision we take lightly" and any updates to the current club crest "should be minimal and therefore Refine & Revive is our recommended approach."
A club statement released on their official website on Friday read: "As our club grows on the global stage, the symbol that represents us needs to be able to keep pace.
"It needs to show up clearly and confidently across everything - from kits to screens to merchandise.
© Imago
Newcastle's club crest "deserves thoughtful evolution"
"So, we've been asking ourselves: how well does our current crest represent the club today? And how well will it serve us tomorrow?
"This isn't a decision we take lightly. We love our crest. It's iconic and has stood us through unforgettable triumphs and testing times.
"But it was created in a different era. Its intricate design doesn't always translate well in today's digital world. And it's difficult to reproduce it clearly and consistently.
"As football and the world changes, so too must the symbol that unites us. This isn't about walking away from our past. It's about carrying it forward with pride.
"The crest is part of our story. It's on our shirts and inked in our skin. It deserves thoughtful evolution - shaped by the voices of the people who love it."
Newcastle, who won the EFL Cup in March to end a 70-year domestic trophy drought, have confirmed that they are inviting season ticket holders and members to share their views in an independently-ran survey and can submit their views via email before the 5pm cut-off on May 16.
Season ticket holders and members will also get the opportunity to attend a fan consultation workshop, either in person at St James' Park or online, on May 14th.
Oliver Thomas
