The Tigers fell to defeat to Arsenal at Wembley despite taking a 2-0 lead, but will still play in the Europa League next season as a result of the Gunners' top-four finish.
Bruce believes that will be crucial for the club to kick on next season and attract a higher calibre of talent to the KC Stadium.
"Playing in Europe will be massive for the club," Bruce told reporters. "It will help us attract better players. We've definitely put Hull on the map.
"I think we've made ourselves an attractive club for players to come. Hopefully that bodes well for the future.
"Why not challenge for the top 10 next season? We've got to look at Southampton and what they've done. You've got to set targets and that's what we'll be doing."
Hull finished 16th in the Premier League in their first season back in the top flight for four years.