Brentford have reportedly set their asking price for Ivan Toney amid interest from Newcastle United and Brighton & Hove Albion.
The 26-year-old has flourished during his first season in the Premier League, scoring 12 goals in the 28 games he has played so far.
This has led to reported interest from other teams, with Newcastle and Brighton both keeping tabs on him as they prepare to bolster their attacking options for the next campaign.
According to Football Insider, Brentford have now set a £30m valuation on the striker ahead of potential bids in the upcoming summer transfer window.
Toney does have a history with Newcastle as he joined the Magpies in 2015, but he only made four appearances before being sold to Peterborough United.
However, Eddie Howe is reportedly an admirer of his pace and power, which could see the club make a bid for him after this season.
