Blackburn Rovers owners Venky's have claimed that they will stand by the struggling Premier League outfit even if they are relegated at the end of the season.
It had been speculated over the weekend that the Rao family could be in the hunt for a new buyer, with investment bankers Goldman Sachs reportedly being contacted to get the sale in motion.
"It is not true, none of that," Rovers director Vineeth Rao told the Lancashire Evening Telegraph. "We have no plans to sell Blackburn Rovers, none at all.
"Even if the club got relegated, which is not in our thoughts, we are not planning to sell."
There is a possibility that Rovers could drop into the Championship next Monday if they fail to clinch three points against Wigan Athletic and Queens Park Rangers retrieve a point against Stoke City.