Hull Kingston Rovers rename Craven Park

Hull Kingston Rovers change the name of their home ground from Craven Park to the KC Lightstream Stadium, after selling naming rights to a local communications provider.

Hull Kingston Rovers have changed the name of their stadium after selling naming rights to local communications provider KC.

A five-year agreement will see Craven Park become the KC Lightstream Stadium with immediate effect.

Hull KR's director of commercial affairs Linton Brown said: "Having KC on board as our stadium naming rights partners is a major step forward with our brand strategy in what are very exciting times for Hull Kingston Rovers.

"As a commercial team, we did a lot of research on identifying a brand which matches our own ambitions and values as a club and KC certainly fits that perfectly.

"This sponsorship is one which will go beyond the renaming of the ground to the KC Lightstream Stadium. We'll be working closely with KC to engage with our supporters and the East Hull community, with plans already in place to create a carnival atmosphere when we welcome Leeds Rhinos on the opening day of the season."

KC Lightstream is an internet provider that claims to be the fastest fibre optic broadband service in the UK.

England's Full back Shaun Briscoe in action against Australia during the Gillette Four Nations International Rugby League match on October 31, 2009
Read Next:
Briscoe joins Hull KR staff
You May Like
Recomended from Sports Mole

Loading ...

Failed to load data.

Login, I already have my ad-free pass
Log in with Facebook to customise Sports Mole
Buy ad-free access (show me the options)
Buy monthly ad-free access for £1.20/month
Buy yearly ad-free access for £12 (2 months free)
Settings - Logout - Manage your account
Settings - Logout - Manage your account