Owen Coyle's men head into the half-time interval one goal down after failing to jump out of the blocks at the start of the away clash.
Rubin caused the most danger in the first 20 minutes of the encounter and it was just a matter of time before they found the breakthrough, and they did just that through Oleg Kuzmin.
The full-back began his attack by driving down the flank and finding the end of a pass from midfield, which the Wigan defence failed to track.
After grabbing the ball, the defender set himself up for a shot, which fired into the back of the net, with goalkeeper Lee Nicholls failing to clear the danger.
Despite having more possession towards the closing stages of the half, the Latics were unable to equalise before the break.