Sunderland have signed a partnership with Ghanaian club Asante Kotoko as they seek to promote the club in Africa.
The Black Cats, currently featuring Ghana international Asamoah Gyan, will offer practical support and advice in youth coaching, player development, medical matters and football business strategy to Kotoko under the deal.
In return, the African club will work with Sunderland to help boost the club's standing across the country.
"There's a tremendous passion for football in Ghana and I see a real synergy with Sunderland in that respect," Sunderland chairman Niall Quinn told the club's official website.
"Football means the world to the people of Ghana and in that respect, they are no different to Sunderland fans.
"There's an infectious enthusiasm for the game that is wonderful to witness and we are honoured to be working with Kotoko and the Ghanaian people."
Kotoko have won the Ghanaian League 21 times.