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Sheffield United co-owner hopeful record sponsorship deal is only the start

Sheffield United co-owner hopeful record sponsorship deal is only the start
© Reuters
The Blades are keen to capitalise financially on their Premier League status.

Co-owner Kevin McCabe is optimistic Sheffield United's record shirt deal with global financial broker Union Standard Group will lead to more lucrative sponsorship agreements.

The exact value of the partnership has not been disclosed, but it represents the biggest sponsorship deal in the club's history and will run for three years.

The deal will see USG have their logo on both the club's shirt front and sleeves and the financial boost for the Blades has been described by the club as "significant."

McCabe, who was in Hong Kong last week to help finalise the agreement with the Australia-based firm, said: "It's a record-breaking deal for United. Compared to deals we've had in the Championship it must be 20-fold. It's a fantastic deal.

"What we need is the spin-off and having USG as our shirt sponsor should and will, due to the connections they may have, bring other sponsors from other countries.

"That has to be achieved by us more and more. The first exhibit of that is this shirt sponsor.

"It's about learning what we have now got in Premier League football to make even more from corporate sponsorships. The minute we were promoted, we had people on the phone. It didn't take long.

Kevin McCabe
Kevin McCabe is looking to prepare Sheffield United for the Premier League (Mike Egerton/PA)

"We could have had maybe another dozen to look at if we had wanted to, but we got there in a deal that is cracking for the club.

"But we have got to get our skates on. We must not lose the opportunity as it comes because we are in one league. So lets get five or six more deals like this one and then you have got a lot more money for players."

The Blades, back in the Premier League for the first time since 2007, have yet to make a signing this summer but boss Chris Wilder is hopeful of a breakthrough soon.

Press Association Sport understands the club are in dialogue with QPR about a possible deal for winger Luke Freeman, while Wilder is also keen to bring Manchester United goalkeeper Dean Henderson back to Bramall Lane.

Dean Henderson in training with the England U21 team
England U21 goalkeeper Dean Henderson was an influential Blades loanee last season (Nick Potts/PA)

Swansea striker Oli McBurnie and Brentford forward Neal Maupay have also been heavily linked with Wilder's side.

"We have identified players. We want players of a certain age with a hunger and desire to go and compete in the Premier League and prove themselves," said Wilder.

"There have been a lot of names bandied about but we are working away and are confident about the ones we have targeted. We are an attractive club to come to.

"We are hopeful now everybody is coming back from holidays and breaks and I think in the next week or two that everything will kick on and we are confident we will start seeing some names come in and that we will get deals done permanently."

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Tables header RHS
TeamPWDLFAGDPTS
1Sheffield UnitedSheff Utd20135228111742
2Leeds UnitedLeeds20125336142241
3Burnley2010822471738
4Sunderland20107329151437
5Blackburn RoversBlackburn1910452317634
6West Bromwich AlbionWest Brom2071122314932
7Middlesbrough209473425931
8Watford199462725231
9Swansea CitySwansea207672119227
10Norwich CityNorwich206863530526
11Bristol City206862525026
12Sheffield WednesdaySheff Weds207582329-626
13Millwall196762017325
14Preston North EndPreston2041062026-622
15Luton TownLuton2064102335-1222
16Coventry CityCoventry205692529-421
17Derby CountyDerby205692226-421
18Stoke CityStoke205692126-521
19Queens Park RangersQPR204972026-621
20Oxford UnitedOxford Utd194692030-1018
21Portsmouth183872130-917
22Cardiff CityCardiff1945101730-1317
23Plymouth ArgylePlymouth1945101940-2117
24Hull City2037101828-1016


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