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Sheffield United co-owner hopeful record sponsorship deal is only the start

Sheffield United co-owner hopeful record sponsorship deal is only the start
© Reuters
The Blades are keen to capitalise financially on their Premier League status.

Co-owner Kevin McCabe is optimistic Sheffield United's record shirt deal with global financial broker Union Standard Group will lead to more lucrative sponsorship agreements.

The exact value of the partnership has not been disclosed, but it represents the biggest sponsorship deal in the club's history and will run for three years.

The deal will see USG have their logo on both the club's shirt front and sleeves and the financial boost for the Blades has been described by the club as "significant."

McCabe, who was in Hong Kong last week to help finalise the agreement with the Australia-based firm, said: "It's a record-breaking deal for United. Compared to deals we've had in the Championship it must be 20-fold. It's a fantastic deal.

"What we need is the spin-off and having USG as our shirt sponsor should and will, due to the connections they may have, bring other sponsors from other countries.

"That has to be achieved by us more and more. The first exhibit of that is this shirt sponsor.

"It's about learning what we have now got in Premier League football to make even more from corporate sponsorships. The minute we were promoted, we had people on the phone. It didn't take long.

Kevin McCabe
Kevin McCabe is looking to prepare Sheffield United for the Premier League (Mike Egerton/PA)

"We could have had maybe another dozen to look at if we had wanted to, but we got there in a deal that is cracking for the club.

"But we have got to get our skates on. We must not lose the opportunity as it comes because we are in one league. So lets get five or six more deals like this one and then you have got a lot more money for players."

The Blades, back in the Premier League for the first time since 2007, have yet to make a signing this summer but boss Chris Wilder is hopeful of a breakthrough soon.

Press Association Sport understands the club are in dialogue with QPR about a possible deal for winger Luke Freeman, while Wilder is also keen to bring Manchester United goalkeeper Dean Henderson back to Bramall Lane.

Dean Henderson in training with the England U21 team
England U21 goalkeeper Dean Henderson was an influential Blades loanee last season (Nick Potts/PA)

Swansea striker Oli McBurnie and Brentford forward Neal Maupay have also been heavily linked with Wilder's side.

"We have identified players. We want players of a certain age with a hunger and desire to go and compete in the Premier League and prove themselves," said Wilder.

"There have been a lot of names bandied about but we are working away and are confident about the ones we have targeted. We are an attractive club to come to.

"We are hopeful now everybody is coming back from holidays and breaks and I think in the next week or two that everything will kick on and we are confident we will start seeing some names come in and that we will get deals done permanently."

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Tables header RHS
TeamPWDLFAGDPTS
1Sheffield UnitedSheff Utd39267656292783
2Leeds UnitedLeeds392312478275181
3Burnley392215253114281
4Sunderland392012756371972
5Coventry CityCoventry39178145651559
6West Bromwich AlbionWest Brom391318848351357
7Middlesbrough391691459491057
8Bristol City391415104942757
9Watford39158164751-453
10Norwich CityNorwich391313136154752
11Blackburn RoversBlackburn39157174241152
12Sheffield WednesdaySheff Weds391410155460-652
13Millwall391312143740-351
14Preston North EndPreston391017123946-747
15Queens Park RangersQPR391112164553-845
16Swansea CitySwansea39129184051-1145
17Portsmouth39129184761-1445
18Stoke CityStoke391012174052-1242
19Oxford UnitedOxford Utd391012174057-1742
20Derby CountyDerby39118204251-941
21Hull City391011183948-941
22Cardiff CityCardiff39913174363-2040
23Luton TownLuton39108213560-2538
24Plymouth ArgylePlymouth39713194077-3734


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