Manchester United's owners, the Glazer family, will reportedly turn down the opportunity to sell the naming rights for Old Trafford.
It has been 10 years since the Glazers took charge of United, and they are planning to reject a potential name change which would fetch £20m a year.
The Telegraph reports that the American owners view the stadium naming rights as off-limits as any move to do so would cause widespread backlash from supporters.
Quarterly accounts stated that the club's debt was at £380.5m in February, with the latest figures set to be announced on Thursday.
Arsenal currently earn £30m a year from their stadium and shirts deals with Emirates Airlines.