Liverpool's Suarez appeared to bite Italy defender Giorgio Chiellini as Uruguay secured their place in the World Cup knockout stages with a 1-0 victory on Tuesday, and Scholes believes that he has once again changed how he will be seen by the public.
"On Tuesday night, with the biting incident on Italy's Giorgio Chiellini during Uruguay's Group D clash, Suarez embarrassed his club, country and family," the former Manchester United midfielder revealed on Paddy Power.
"He will feel terrible tonight, and the entire incident is such a shame because he's a tremendous player. But people will remember Suarez now for his biting antics at this World Cup rather than his supreme footballing ability."
FIFA have confirmed that the incident will be investigated, meaning that Suarez is likely to miss the rest of the tournament.