Liverpool announce new kit deal

Liverpool announce new kit deal
© PA Photos
Liverpool announce a six-year £25m kit sponsorship deal with Warrior Sports.

Liverpool have announced a six-year £25m deal with Warrior Sports after Adidas sensationally refused to renew their agreement.

Warrior Sports will produce home, away and third kits from June 1, replacing Adidas, and the brand's chief executive Herbert Hainer launched a bitter attack on the Merseyside club.

"We thought what Liverpool were asking and what they were delivering was not in the right balance. There was a gap between their performance on the field and what the numbers should be," said Hainer.

"It all depends on the success and the effort and the popularity, the exposure on TV and revenue you can generate by merchandising.

"This all has to be brought in line between what you offer and what you get. We thought what Liverpool were asking was not ... right, then we said we will not do it – that's the end of the story."

Liverpool resume their domestic duties against Bolton on Saturday evening.

Kenny Dalglish
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TeamPWDLFAGDPTS
1Manchester CityMan City23202167175062
2Manchester UnitedMan Utd23155348163250
3Liverpool23138254282647
4Chelsea23145441162547
5Tottenham HotspurSpurs23135546212544
6Arsenal23116641301139
7Burnley239771920-134
8Leicester CityLeicester238783432231
9Everton2376102538-1327
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11West Ham UnitedWest Ham2367102941-1225
12Crystal Palace2367102133-1225
13Bournemouth2366112435-1124
14Huddersfield TownHuddersfield2366111939-2024
15Newcastle UnitedNewcastle2365122131-1023
16Brighton & Hove AlbionBrighton2358101729-1223
17Southampton2349102334-1121
18Stoke CityStoke2355132350-2720
19West Bromwich AlbionWest Brom23310101830-1219
20Swansea CitySwansea2345141435-2117
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