Liverpool's Ian Ayre: 'Luis Suarez damaged the club's brand'

Liverpool managing director Ian Ayre says that Luis Suarez's previous conduct has 'damaged' the brand of the club.

Liverpool managing director Ian Ayre has admitted that Luis Suarez's disciplinary issues have 'damaged' the brand of the Merseyside outfit.

Since arriving at Anfield in January 2011, the controversial Uruguayan has been punished for racially abusing Manchester United defender Patrice Evra, as well as receiving a 10-game ban for biting the arm of Chelsea's Branislav Ivanovic.

The 26-year-old made his return to action from suspension by starting last night's 1-0 defeat to Manchester United in the third round of the Capital One Cup.

According to The AP, Ayre described Suarez as a "street fighter" during a talk at the Sport Industry breakfast in London, and has insisted that the forward has "responded well" following the ban.

However, Ayre has criticised Suarez's previous conduct by saying: "Any types of incident of that nature are damaging to the brand."

Suarez publicly expressed a desire to leave Anfield during the summer, but the Merseyside outfit blocked a move away from the club.

Luis Suarez of Liverpool in action during the Steven Gerrard Testimonial Match between Liverpool and Olympiacos on August 3, 2013
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TeamPWDLFAGDPTS
1Manchester CityMan City24212170185265
2Manchester UnitedMan Utd24165349163353
3Chelsea24155445162950
4Liverpool23138254282647
5Tottenham HotspurSpurs23135546212544
6Arsenal24126645311442
7Leicester CityLeicester249783632434
8Burnley249781921-234
9Everton2477102639-1328
10Watford2475123344-1126
11West Ham UnitedWest Ham2468103042-1226
12Bournemouth2467112536-1125
13Crystal Palace2467112237-1525
14Huddersfield TownHuddersfield2466121941-2224
15Newcastle UnitedNewcastle2465132234-1223
16Brighton & Hove AlbionBrighton2458111733-1623
17Stoke CityStoke2465132550-2523
18Southampton2349102334-1121
19West Bromwich AlbionWest Brom24311101931-1220
20Swansea CitySwansea2345141435-2117
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