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Liverpool chief Ian Ayre: 'Anfield Road redevelopment is not a smart investment'

Liverpool chief executive Ian Ayre says that redeveloping the Anfield Road end would 'not be a smart investment'.

Liverpool chief executive Ian Ayre has claimed that the cost of redeveloping the Anfield Road end of the stadium would not be a "smart investment".

The Premier League club spent £114m on redeveloping the Main Stand, which was opened earlier this season, thanks to an interest-free loan from owners Fenway Sports Group.

The aim is to repay the loan in six years, but Ayre has claimed that a £60m-£70m cost for working on the Anfield Road end could take 15 years to pay back due to the lack of hospitality seats in that area of the ground.

"A stand behind a goal doesn't have the benefit of hospitality that would go a long way to meet the redevelopment costs," Ayre said during a meeting with Liverpool Supporters' Committee.

"If you consider the redevelopment of Anfield Road from a purely general admission perspective, building, say, 6,000 extra seats to take the capacity up to 60,000 would cost somewhere between £60m-70m.

"At £12,000 to £13,000 pounds per seat, it would take approximately 15 years to pay back, which is not a smart investment for the business."

Ayre did not rule out the prospect of fans investing in the redevelopment of the Anfield Road end.

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Liverpool Managing Director Ian Ayre speaks during a press conference in Melbourne on July 22, 2013
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1Liverpool14112129111835
2Chelsea1594235181731
3Arsenal1585229151429
4Manchester CityMan City158342721627
5Nottingham ForestNott'm Forest157441918125
6Aston Villa157442323025
7Brighton & Hove AlbionBrighton156632522324
8Bournemouth157352320324
9Brentford157263128323
10Fulham156542220223
11Tottenham HotspurSpurs1562731191220
12Newcastle UnitedNewcastle155551921-220
13Manchester UnitedMan Utd155461918119
14West Ham UnitedWest Ham155372028-818
15Everton143561421-714
16Leicester CityLeicester153572130-914
17Crystal Palace152761420-613
18Ipswich TownIpswich151681427-139
19Wolverhampton WanderersWolves1523102338-159
20Southampton1512121131-205


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