Morata has just completed his first season in the Premier League, but the Spaniard managed just 11 goals from 31 appearances in England's top flight.
The 25-year-old's form has resulted in speculation regarding his future and in recent weeks, Morata has been linked with another stint in Turin with Juve.
According to reports in Italy, Juventus want to put together a 'financed loan' agreement with Chelsea, much like they did with Juan Cuadrado in 2015 before a permanent deal was thrashed out two years later.
However, due to Chelsea's £65m outlay on Morata, it has been suggested that the West Londoners are unlikely to be willing to entertain such a deal for someone who is still regarded as one of their key players.
Morata represented Juve between 2014 and 2016, with 27 goals being netted in 93 appearances in all competitions.