Formula 1 could be set to team up with popular internet streaming service Netflix.
Germany's Welt newspaper reports that Liberty Media is in talks with the American internet company, with a deal having the potential to revolutionise how F1 is broadcast.
"Liberty Media has been trying to expand the presence of Formula 1 in multimedia channels," said F1's commercial boss Sean Bratches.
"We are talking to Netflix about a collaboration from 2018 onwards."
Bild also quoted Bratches as saying: "The internet is of great importance to us. We are in the development phase."
McLaren boss Zak Brown, who is a F1 marketing expert, said: "We've seen a lot of activity this year.
"[Liberty] are trying new things, really engaging with the fans. If we get that right and have hundreds of millions of fans around the world, that creates an eco-system for more sponsors and healthier teams."
The reports said that a deal for live broadcast rights is not initially likely, with Netflix expected to instead show other feature content, highlights and replays.
