Gianfranco Zola has admitted that Watford's ambition and desire were the deciding factors in his choice to join the club.
Zola was appointed on a two-year-deal this week by new owners the Pozzo family, and has insisted that he can "take Watford to a different level".
"There is a new policy at the club but I have been assured and I can assure that they want to take Watford to a different level," he said.
"That is why I am here, to be honest. I like what we are trying to do here and I believe that it is going to go that way."
Zola has also agreed that he was work to do to appease fans angry with the sacking of previous boss Sean Dyche.
He said: "I know that the person who was here before me has done very well and to him goes my respect and my admiration.
"I told the players I will give everything I have got inside to make them a little bit better and then we will see how the results [go]. It is interesting. It is a challenge and I take it."
Zola's first league game in charge of the Hornets will be away to Crystal Palace on August 18.