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Dele Alli's FIFA clash and Poulter takes to TikTok - Saturday's goodwill stories

Former England bowler Darren Gough is pessimistic about his chances during 'The Race: Wheels for Heroes' on Zwift on Sunday night.

Sports stars across the world continue to find new ways to amuse themselves during the coronavirus pandemic.

Here, the PA news agency looks at some of the best examples from June 6.

Cricket

Former England bowler Darren Gough is pessimistic about his chances during 'The Race: Wheels for Heroes' on Zwift on Sunday night.

Four-time Tour de France winner Chris Froome will set off last in the pursuit-style race, chasing down a host of sports stars and celebrities including Kevin Pietersen, England rugby union international Maro Itoje, golfer Lee Westwood, former Manchester United winger Ryan Giggs, singer Olly Murs and Gough to raise money for charity.

Pietersen and Froome came up with the idea as the pair aim to donate 1,000 bikes to NHS key workers.

Ben Stokes has enjoyed working on his game while play has been halted due to the coronavirus pandemic. England are set to play the West Indies in a three-match Test series next month.

Another day, another David Warner TikTok...

— David Warner (@davidwarner31) June 6, 2020

Stuart Broad enjoyed watching a compilation video of county cricketers bowling like amateurs.

Meanwhile, Dawid Malan was reminded of his wild throw in the 2008 T20 Finals Day.

Football

England and Tottenham forward Dele Alli took on Juventus star Paulo Dybala in a FIFA20 tournament to raise money in the fight against Covid-19.

Manchester United held an inter-squad match at Old Trafford, with Marcus Rashford clearly delighted to be back after his injury lay-off.

Tennis

Simona Halep reflected on her French Open win, two years ago today.

Golf

Ian Poulter has taken to TikTok. And the postman delivered.

The New Sports Hype

TikTok's popularity peaks in the new normal and almost everybody's doing it. The newest sports hype plays around these 15-second videos from TikTok, bringing new life to the sports industry. Because of the COVID-19 health crisis, many sports enthusiasts find TikTok as a fresh platform to create and share sports-related videos.

TikTok is the Newest Sports Advertising Platform

TikTok refers to a popular, short-form (15 seconds), and interactive video-sharing app enabling users to create, publish, and share videos on any topic. TikTok has more than 300 million users worldwide.

Thus, with its massive reach, it's not surprising why TikTok is the newest platform for sports advertising, with many sports businesses using it as an engagement tool.

Here are some good reasons why many sports personalities consider TikTok as an advertising platform:

  • Easy to Generate Content: For many sports brands, content is easier to generate in TikTok because the platform provides eye-catching and fast-paced content. The sports sector can take advantage of using video creation features in-app.
  • Make Fans a Part of the Team: TikTok is a popular destination where sports fanatics feel they're a part of the team, showcasing content from different sports organizations, such as the NFL.
  • Easier to Go Viral: Gen Z, the youngest pool of people who can use mobile devices, are highly engaged using TikTok. Sports teams and businesses can leverage this to make their content go viral faster.

Conclusion

Sports stars are embracing TikTok as seen in the goodwill stories above. This video app captures the attention of sports fans and businesses. Football, golf, tennis, and other sports TikTok videos are in-demand during this pandemic, and they're likely to continue increasing in popularity in the new normal.

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Kevin Pietersen pictured in July 2019
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Kevin Pietersen and Maro Itoje to race Chris Froome - Friday's goodwill stories
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TeamPWDLFAGDPTS
1Arsenal28204470244664
2Liverpool28197265263964
3Manchester CityMan City28196363283563
4Aston Villa29175760421856
5Tottenham HotspurSpurs28165759421753
6Manchester UnitedMan Utd28152113939047
7West Ham UnitedWest Ham2912894650-444
8Brighton & Hove AlbionBrighton2811985044642
9Wolverhampton WanderersWolves28125114244-241
10Newcastle UnitedNewcastle281241259481140
11Chelsea27116104745239
12Fulham29115134344-138
13Bournemouth2898114152-1135
14Crystal Palace2878133348-1529
15Brentford2975174154-1326
16Everton2887132939-1025
17Luton TownLuton2957174260-1822
18Nottingham ForestNott'm Forest2967163551-1621
19Burnley2945202963-3417
20Sheffield UnitedSheff Utd2835202474-5014

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