Premier League giants Liverpool and Serie A outfit AC Milan are reportedly interested in signing Fiorentina striker Dusan Vlahovic this summer.
The 21-year-old has been in sensational form for La Viola and scored his 17th league goal of the campaign in a 1-1 draw against Juventus last weekend.
Inside Futbol reports that both Liverpool and Milan have held talks with representatives of Vlahovic, who would been keen to move to a club competing for European qualification.
Fiorentina would only be prepared to sell their star forward if a fee between £35m and £45m was received.
Roma have also expressed their interest in the Serbian, but they are not prepared to match La Viola's valuation of the player.
This leaves the Reds and the Rossoneri to battle it out for Vlahovic, who still has just over two years remaining on his contact.