Best new betting sites in the UK in December 2025 | Bag £3,500+ in free bets & sign up offers

The UK’s newest betting sites | Best odds & bonuses on sports & casino

It’s time to look at the best new bookmakers. Some of the sites on the list, such as Betano, are relatively new to the UK, while others are a bit older. Still, each of the sites in this article rates as a new betting site in that they’ve not been around for decades like the big dogs of the UK online betting sites, such as bet365, Ladbrokes or William Hill.

Here is a list of the best new betting sites for the UK in December 2025:

AK Bets

The AK Bets website is well-designed and definitely beginner-friendly. It is far from clunky or overcrowded, with everything laid out clearly, making it a great site from a usability point of view.

AK Bets offers a great content element on its website, including blog posts with betting tips from industry experts, videos, and podcasts. The guys at AK Bets do this stuff well.

Unfortunately, in terms of the best new betting sites offers, there isn’t a sign-up offer, and there’s a lack of other promotions for sports bettors, too, besides ‘Kennel Club’ for those interested in greyhound racing. AK Bets heavily focuses on racing, both of the horse racing and greyhound varieties, offering competitive odds, lots of markets, and live coverage.

Planet Sport Bet

Although Planet Sport Bet was founded in 2021, its history runs deeper, with origins back to 1997; thus, there’s a lot of experience behind this operator, even if not online. Planet Sport provides betting options on a variety of sports, with a solid range of markets for the most popular sports and occasionally offering industry-best prices. For horse racing, Planet Sport Bet offers the best odds guaranteed.

New customers can sign up using the Planet Sport Bet welcome offer to get up to £25 back in free bets after the first deposit. New bettors will get back 50% of their first bet up to £25, but only if the first bet is a miss. Furthermore, new bettors must hit the minimum odds of 1/1 (2.0) in order to qualify for 50% money back of their first bet. Think of it as insurance for newbies.

They also offer an exciting ‘Acca bonus’ promotion, providing up to 50% bonus on a minimum of five selection accumulators. Each selection increases the percentage of boost.

With just five available, Planet Sport Bet lacks payment methods to cater to all customers. However, a blog with tips on single and acca is a nice touch.

Betano UK

One of the most visually eye-catching betting sites on this list, thanks to its bold colour scheme and easy-to-follow layout, Betano is absolutely one of the best new betting sites. Whilst Betano was founded in 2017, it was only available to UK bettors in early 2024. The Betano sign up offer isn’t just a single bonus, new customers can choose from three options: a generic sports offer, one tailored to football, or another for horse racing. While the odds are generally competitive, they may not always be the best on the market.

As far as Betano is concerned, a standout addition is the ‘lucky dips’ feature, which is great for casual bettors looking for a dollop of excitement and a sprinkling of variation.

With a 24/7 live chat, social media channels, a help centre, WhatsApp, and email, customers have many ways to get in touch. However, I found the wait times to be quite long when using the live chat.

talkSPORT BET

Any sports fan in the UK will know all about this brand as a radio broadcaster, but now we have a new betting site in the shape of talkSPORT BET.

Operated by BV Gaming, the platform has hit the ground running. BV Gaming of course also trades as BetVictor, a long-established betting brand. This means we know the expertise is there, but what about the quality?

While the platform is new and the branding unfamiliar, the background to it all is well established. As you’ll see below, enough markets are on offer and getting started is easy. You may feel safe and secure also in knowing that the ever-popular Ally McCoist is the brand ambassador.

The talkSPORT Bet sign up offer allows you to gather in £30 for a £10 bet. The initial bonus is only £15 however which is on the low side, split into 3 x £5 bets for a bet builder, a lucky dip and an accumulator of 4+ legs.

Key Features of talkSPORT BET

talkSPORT BET may be new to betting, but it is an established name in the sports industry via social media and radio. These are the key features of its betting arm as we see it:

• Sports Betting Range. 26 sports are available to bet on, with more to follow.
• Deep Football Markets. Premier League games, especially, have deep markets.
• Quick Registration. talkSPORT BET makes joining very fast and easy.

10bet

Having operated in the UK for a while, 10bet is relatively well established, though the site isn’t as exciting as many others from a visual point of view. However, this isn’t the most important thing. What is important is substance and customer enjoyment, which there is plenty of at 10bet.

Firstly, the 10bet sign up offer of 100% deposit match up to £50 is very generous. That isn’t the only promotion, far from it; there are many other offers for a range of sports, including various free bets and the ‘2 goal lead’ feature.

An excellent variety of sporting events and markets is available at 10bet, although the typical odds offered could be a little more competitive. 10bet has social media channels, an email and a live chat, but this is not 24/7. With ten payment methods available, there is a good range to cater for all customers, including Apple Pay and other E-wallets.

Hollywoodbets

Though Hollywoodbets was founded in 2000, the bookmaker only became available to UK bettors in 2019. Hollywoodbets provides a few different welcome offers for new customers and ongoing promotions, such as “receive a £10 free bet each week you stake £100” and ‘acca insurance’.

You’ll find many betting markets available for the more popular sports and events at Hollywoodbets, though they’re not quite offering the best prices. However, they offer Best Odds Guaranteed for horse racing, which is always a plus.

There is a regularly updated YouTube channel with horse racing previews and football interviews with their partner Brentford. Hollywoodbets offers an email and a very responsive live chat available 24/7, with responses typically under two minutes. Also, they offer a good selection of payment methods, including E-wallets, with quick withdrawal times of a maximum of 24 hours.

Copybet

Unique in nature, Copybet, a bookmaker that automatically copies selections from the Copybet tipsters, is great for in-play markets, especially for niche games and sports. For example, at the time of writing, were 16 markets available for a volleyball game. Even though Copybet’s odds aren’t the highest in the market, they’re up there with the better prices.

This bookie currently runs one of the most interesting welcome bonuses. The Copybet sign up offer grants customers £60 in free bets after a first qualifying bet of £20, with odds of 1.9 or greater.

Unfortunately, website isn’t easy to navigate, which could pose problems for newbies. It’s also difficult to find the help or contact section. Even then, there isn’t a live chat or email, just a contact form and an FAQs page. A few payment methods are available, including payment cards and a couple of E-wallet options.

Heyspin

From a visual point of view, Heyspin is not the best. The site feels quite bloated, making it a bit overwhelming, especially for beginners. Heyspin provides a welcome offer for new customers but is below the industry standard. One nice addition is that Heyspin includes stats on each game for bettors to aid their betting.

Unfortunately, Heyspin only offers UK and Irish horse racing, not international races, which is unusual for a UK bookie. They provide live streaming for the races they have. One positive is that Heyspin offers a good selection of customer payment methods, including E-wallets. Heyspin has a contact form and a phone number but, sadly, no live chat.

Virgin Bet

Everybody’s heard of the Virgin brand. A recent addition from this giant is Virgin Bet, which came about in 2019. Whilst the site isn’t too eye-catching from a visual point of view, it is nicely laid out and easy to navigate.

The main highlight of Virgin Bet is their extensive list of good features available for customers, available to anyone after claiming the Virgin Bet sign up offer. They entertain bettors through regular free bets when you place a qualifying bet, Best Odds Guaranteed, money back if your horse loses, and three free-to-play games daily.

One negative was the poor customer support on their site. While a live chat service is available, you can only get answers from a bot. The Virgin Bet contact email is also difficult to find. Occasionally, Virgin offered odds up there with the highest in the market; however, they don’t usually offer the best odds.

Kwiff

The Kwiff website feels more modern than many traditional bookmakers, perhaps due to a quirky colour scheme. I like the style and found the website well-designed, allowing for a smooth experience. Kwiff provides a good range of promotions, including two options for the Kwiff sports welcome bonus, ‘supercharged odds’, and a rewards club.

With 20+ sports available, the betting options are limited, though Kwiff offers competitive odds, which are often near the industry’s best. They have a good live chat with quick response times. The number of payment options could be increased to cater for a wider variety of customers.

SBK

The SBK website is simple yet slick and effective, featuring a cool design that provides a great user experience.

While the SBK promo code provides a generous welcome offer, other promotions are lacking. Its offer for selected football games, known as the ‘fresh legs’ feature, is great. It give bettors a chance to keep their bet going even when their player is subbed off, thanks to the oncoming sub taking over the bet.

Another huge positive is that SBK regularly offers the highest odds in the market, and even when they’re not quite the best, they are certainly competitive. SBK offers a help centre with a live chat (though unavailable 24/7), social media and an email for customers to get in touch.

BetGoodwin

Launched in 2022, BetGoodwin should be considered one of the best new betting sites. Firstly, they offer great odds at the higher end of the scale and often match the best in the market. They also offer Best Odds Guaranteed for UK and Ireland horse racing, plus live streaming is available when logged in for horse and greyhound racing.

One downside is the absence of a help centre. There’s also no FAQs page on the site, which is helpful for quick enquiries or when the live chat is closed. However, when the live chat is open, it is very good, with responsive and friendly agents. There is a real lack of payment methods—only Visa and MasterCard—although the withdrawal times tend to be quick.

Fafabet

Next on the list of best new betting sites Fafabet. With 28+ sports on offer, there’s a good variety for customers to get stuck into. Plus, the odds tend to be very competitive, too. For example, football at Fafabet offers some of the best odds in the market.

However, this can be improved for horse racing and golf. Promotions are one of Fafabet’s strong points, with a choice of two welcome bonuses to choose from and an additional eight offers.

Fitzdares

Next, we have Fitzdares, which is definitely one of the best new betting sites. The Fitzdares website is great, informative, and clear. The customer support options are displayed clearly, and they provide 24/7 support via text, call, email, and live chat.

Also, they have ‘The Fitzdares Club’, two in-person locations where customers can become members. Fitzdares provides a regularly updated blog, podcasts, and newsletters for customers. All of these construct great customer service, and it has more of a community feel.

Another great addition is that Fitzdares have 13 promotions for six different sports, which is really good in relation to the industry norm. Plus, they provide a good range of sports – 28 – for customers to browse through, and stats are presented for each game, which is handy. Moreover, their odds are up there with the highest in the market, and they often match the top prices.

NRG Bet

With a similar look to a few different sports betting sites on this list, NRG Bet isn’t unique, though it is eye-catching with the colour contrast. The layout is clear and easy for bettors, even newbies, to understand. Unfortunately, NRG Bet does not have a welcome offer for the bookmaker or other sports features; they offer a selection of boosts, but it stops there.

On their website, you can find social media, an email, and a phone number, but sadly, there is no live chat. Moreover, although there is definitely enough to choose from, the sports list on NRG Bet is below the industry standard, with only 20 sports available. One positive is that the odds at NRG Bet are competitive; however, they’re not the highest in the market.

PricedUP

Founded in the summer of 2024, PricedUP is one of the newest in the industry, and this can be seen in some aspects. Firstly, a huge negative is that PricedUP does not offer a welcome bonus or other promotions. However, I found the odds competitive and up there on the higher end of the spectrum, though not the maximum.

Their website is adequate, easy to understand, and clearly displays the events and the odds, but it does not offer anything unique. Another downside is that there is no live chat. However, they do provide social media links and an email and claim that their customer support is 24/7, which is a plus.

Additionally, there is a lack of sports on offer; there are 20 available, which is certainly enough, but nowhere near the industry standard. The more popular sports cater to events around the globe, with most providing a nice selection of markets.

Gentleman Jim

Owned by the Lovell Brothers, who also trade as Dragon Bet, Gentleman Jim is a welcome addition this year to the online sports betting world. They’ve made a strong start, too.

Not that we want to be dragged in too easily by clever marketing or graphical talent, but Gentleman Jim looks all class. There is a hint of nostalgia about this brand and its platforms, despite the modern techniques used in creating and running it.

Bow-ties, flat caps, pocket squares and suits. It’s all there in the branding, and everything that comes along with it. Despite this, there’s still colour and a modern outlook in how this bookmaker is run and, as pointed out above, Gentleman Jim has been started by people already experienced in the industry.

Though there’s no initial deposit bonus to get you going, there are some competitive odds and good market choices here. A betting app is already offered by Gentleman Jim, so you can do your betting on the move, too.

Though you can bet on football, casino games and more, the branding here tends to make us think that horse racing punters are being targeted. You can bet around the world on a platform that has already been established, with odds looking very good at this early stage.

Key Features of Gentleman Jim

Even as one of the new betting sites on the market, Gentleman Jim has plenty to offer. These are some of their key features:

• The Mobile App. Classy, easy-to-use app, similar to Dragon Bet.
• Great Interface. Like the app, the main site is easy to use and aesthetically pleasing.
• Good Betting Odds. Competitive odds are the key draw; sometimes ‘best priced’ on events.

Best New Betting Sites UK Comparison

After reviewing each of the best new betting sites, it’s time to compare them and see which ones are the best in various categories.

🏆 Best welcome offer – 10bet

Regarding welcome bonuses, 10bet’s 100% deposit match up to £50 truly stands out, especially as it only requires a modest minimum deposit. Unlike some competitors, this bonus is accessible across various sports and bet types, making it versatile for new punters who want to explore. Moreover, 10bet maintains low wagering requirements on bonus wins, which means it’s easier to withdraw real cash winnings

🎁 Best free bets offer – Fitzdares

Fitzdares rewards loyal users generously with a unique loyalty scheme offering a £10 free bet every Monday, which regulars have come to love. This free-bet structure is coupled with a seasonal array of promotions, including boosted odds and exclusive event offers, designed to keep things fresh and rewarding for ongoing players, particularly those active in horse racing and football.

📊 Best market selection – Betano

Betano’s market selection is impressive across popular sports, especially football and tennis, with extensive prop bets and in-play options. They also provide niche markets in smaller leagues, which other bookmakers often overlook, giving users a broader, more engaging selection to suit various betting interests

🏅 Best sport selection – Virgin Bet

Virgin Bet’s expansive selection of 39+ sports sets it apart. It covers mainstream options like football and horse racing but also offers unusual picks like futsal and surfing.

Virgin Bet has made a name for itself by providing in-depth options within each sport, making it ideal for bettors interested in exploring lesser-known sports markets alongside the classics

⚽ Best for football betting – Betano

Betano goes above and beyond with its football offerings, boasting an array of leagues worldwide, from major European competitions to smaller national leagues.

The addition of the ‘Lucky Dip’ feature for random match picks adds an extra layer of excitement, giving adventurous bettors a chance to try something new while sticking to competitive odds.

🐎 Best for horse racing – AK Bets

It’s clear that AK Bets specialises in horse racing. The site offers competitive odds and great market selection, as well as great racing content and tips.

💸 Best betting odds – SBK

SBK is consistently one of the most competitive odds in the market, reflecting their unique exchange-based model that sources prices from global betting markets. This approach enables SBK to deliver impressive odds, often above average, especially for top sports like football and golf, giving punters excellent value.

📺 Best for live streaming – Virgin Bet

With one of thg selections, Virgin Bet covers popular sports like football and tennis and regional horse races, providing reliable HD streaming. Bettors can seamlessly switch between betting and watching their chosen events, making Virgin Bet a standout choice for live sports fans

📞 Best customer service – Betano

Not for the first time in this section, Betano comes out on top. Offering various customer service options with quick live-chat response times, Betano is hard to beat.

Betano is renowned for its customer service chat, email support, and extensive FAQ section. Live chat response times are notably fast, often within minutes, and their support agents are well-trained on betting queries, making it an ideal site for those who value dependable support

⚡️ Best site design/user experience – Fitzdares

Fitzdares has a classic design that combines elegance and usability. Navigation is intuitive, and the layout is well-organized, ideal for novices and seasoned bettors alike. The platform’s informative and detailed approach adds to its appeal, as bettors can quickly find market insights and tips without unnecessary clutter

📱 Best mobile app – Kwiff

Kwiff’s mobile app is designed for speed, convenience, and a bit of thrill. It features a standout “supercharged odds” function that randomly boosts odds on selected bets, adding excitement to each wager.

The app’s layout is highly intuitive, allowing users to navigate markets and place bets swiftly, even during live events. Kwiff also emphasizes personalization, with suggested bets based on user history and seamless switching between pre-match and in-play bets, making it one of the UK’s most innovative and engaging mobile betting experiences.

Best New Betting Sites: Summary of winners across key categories

Category	Winner
🏆 Best new betting sites offers	10bet
🎁 Best free bets offer	Fitzdares
📊 Best market selection	Betano
🏅 Best sport selection	Virgin Bet
⚽ Best for football betting	Betano
🐎 Best for horse racing	AK Bets
💸 Best betting odds	SBK
📺 Best live streaming	Virgin Bet
📞 Best customer service	Betano
⚡️ Best site design/user experience	Fitzdares
📱 Best mobile app	Kwiff

How to Pick a New Betting Site

When choosing a new sports betting site, there’s a lot to consider. But the five things we’d recommend checking into first are:

• License
• Odds
• Bonuses and promos
• Deposit and withdraw options
• Customer reviews

Obviously, there’s quite a lot more that could go into your decision, namely, security (just about all bookmakers these days use SSL encryption), various sports markets, user experience, customer support, and more.

However, here’s a breakdown of the four we look into first.

Which new betting site is best for you?

This is not an easy question to answer. Realistically, it all comes down to what you’re looking for. For example, some punters may be better suited to betting with Betano, while others may be better suited to using Kwiff.

If you’re a horse racing bettor, AK Bets will be hard to beat, while if live streaming is high on your list of priorities, then Virgin Bet will be your go-to.

Decide on what is most important, then use this article to see which new betting sites deliver what you require. Doing so will help you identify which new betting site is ideal.

It is also worth considering whether casino games are present, as quite a few operators have both a betting and a casino section. 
For more information on new online casino sites in the UK, we strongly recommend using Bojoko. They also exclusively list UKGC brands and can filter their list based on what you are looking for. This means that you can quickly find new bookmakers that also offer the complete casino experience.

License

There’s much more to the security of a bookmaker than whether or not they protect user data with state-of-the-art SSL encryption technology. Especially for new sports bookmakers, it’s extremely important to check whether or not they hold a license and what sort of license they hold.

Any good bookmaker should have information on its license clearly visible at the bottom menu of its home page, in its About Us section, or somewhere else on its website.

If you can’t find it, that’s not a good sign. Be sure you only bet with bookmakers that trusted regulators legitimately license. Some of the biggest regulars in the UK and Europe include the UKGC (UK Gambling Commission) and the MGA (Malta Gaming Authority).

Odds

Your bookmaker of choice should charge a very reasonable amount of vig or “juice”. The best way to determine which new betting sites have the best odds is to compare lines between them, bet by bet.

After all, you should be using more than one bookie to take advantage of the best odds for each wager you want to place. However, after comparing lines over and over, you’ll generally find that one or two bookies tend to have the best odds for certain types of bets on certain sports markets.

Bonuses

When just starting out, you’ll certainly want to have a nice welcome bonus to take advantage of. Not all bookies offer welcome packages, but most do. When comparing several reputable betting sites, the difference sometimes comes down to what sort of welcome bonus they offer.

Additionally, once you’re already an active user on the site, you might have other promos to take advantage of, such as odds boosts or contests. Take these into account as well because you may be able to find a lot of value through existing user promos.

Deposit and Withdrawal Options

If you have one preferred deposit and/or withdrawal method, ensure your chosen site supports it. Also, ensure the withdrawal process is clear and works with the preferred payment methods.

Most UK bookmakers support deposits through more payment methods than they do withdrawals. This means the bookie won’t allow withdrawals using some of their supported deposit options under any circumstances, so you should note this.

Customer Reviews

It’s important to see what people say about the betting site you’re interested in. A certain number of people are griping online, which is normal, especially for betting sites. But if you see an overwhelming number of reports that are saying the same thing, you should heed their advice.

Advantages of Considering a New UKGC-Licensed Bookmaker

Once you’ve learned that the UKGC licenses a new bookmaker, you should compare their features to those of other bookmakers available in your region. Review the items above individually and see how the sports betting site fares against the competition.

In looking for a new UKGC-licensed bookmaker, you can:

• Get better odds on your favorite sports bets
• Take advantage of a welcome bonus and existing user promos
• Use more preferred payment options with faster withdrawal times
• Find a sports betting site with a better overall user experience

And since it’s best to shop around for the best lines before placing your wagers, having multiple accounts is a good idea. Especially if you currently only have one or two accounts on betting sites, it only makes sense to take advantage of more of them.

Which new betting site is best for you?

This is not an easy question to answer. Realistically, it all comes down to what you’re looking for. For example, some punters may be better suited to betting with Betano, while others may be better suited to using Kwiff.

If you’re a horse racing bettor, AK Bets will be hard to beat, while if live streaming is high on your list of priorities, then Virgin Bet will be your go-to.

Decide on what is most important, then use this article to see which new betting sites deliver what you require. Doing so will help you identify which new betting site is ideal.

Author’s pick: my favourite new betting site and why

Of the best betting sites for new customers featured in this list, there are a few good ones in December 2025. From a personal point of view, I’m a big fan of Fitzdares. The site design is excellent and unique, while the all-around betting package is good. The free bets at Fitzdares are great, too.

I also feel that special mentions should be given to AK Bets and SBK. SBK’s odds are very competitive, which is never bad, while AK Bets’ horse racing, greyhound racing, and betting content is very difficult to beat.

FAQ on new betting sites