Charlton Athletic have admitted that a video clip of a couple seemingly having sex at its home stadium was staged as part of a publicity stunt.
CCTV-style footage of the pair getting intimate in the middle of the pitch caused a stir on social media and quickly went viral after surfacing on video network Vine.
However, the Championship club has now admitted that the act was staged as part of a promotional campaign for its pitch hire programme.
"We wanted to launch our pitch hire programme with a viral that would make football fans laugh," said commercial manager Mark Hassan-Ali in a statement.
"We released some 'CCTV' footage earlier in the week of a young couple on the pitch in a rather amorous situation.
"We then decided to own up and explain that it was set up by us to launch our pitch hire campaign. The feedback has been great and we can confirm that the young couple will be attending our next home match."
Charlton will take on Huddersfield Town at home in the Championship this weekend.
Watch the video in full below: