Bournemouth secure sponsorship deal with Vitality for Premier League debut

Bournemouth have sealed a sponsorship deal with health and life insurance company Vitality fresh off the win that has all but secured promotion to the Premier League.

The 3-0 triumph over Bolton Wanderers on Monday evening means that if Middlesbrough don't achieve an unlikely 19-goal haul tomorrow, the Cherries will be confirmed as a top-flight team.

Today, the coastal club announced that a three-year partnership has been struck between themselves and Vitality, who will also sponsor the club's Community Sports Trust.

Bournemouth commercial director Rob Mitchell said: "A partnership with a brand of the scale of Vitality is fantastic for the club and all of our supporters. Their commitment to sport and encouraging more people to be healthy really set them apart as a potential sponsor. We look forward to a long and successful partnership."

Eddie Howe's side still have a chance of winning the Championship title when they take on Charlton Athletic in their final game of the season tomorrow, but they need first-placed Watford to drop points to do so.