Arsenal's Emirates deal 'most-recognised sponsorship'

Arsenal's deal with the Emirates is the most-recognised sponsorship deal known by sports fans in the UK, according to a study.

Arsenal's partnership with Dubai-based airline the Emirates is the most-recognised sponsorship deal known among sports fans in the UK.

A study conducted by Repucom's Sponsorlink has found that 88% of fans attending sporting events on British shores are aware of the Emirates' deal with the Gunners, which includes stadium naming rights.

According to fcbusiness, managing director of UK and Ireland Repucom Charlie Dundas said: "Emirates are seemingly reaping the benefits of their dual shirt and stadium sponsorship, currently the most recalled stadium naming rights partner of any UK sporting venue as well as most recalled shirt sponsor in the Premier League.

"Comparably, Manchester City and Etihad have adopted a similar model to Arsenal and have recorded encouraging levels of awareness in the UK as a result."

The study also found that 62% of fans are aware that the Emirates are Arsenal's official shirt sponsors.

Wojciech Szczesny of Arsenal celebrates after Olivier Giroud of Arsenal scores their first goal during the Barclays Premier League match between Arsenal and Tottenham Hotspur at Emirates Stadium on September 01, 2013
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