Amid the cost of living crisis, there have understandably been calls for Premier League clubs to avoid hiking prices, putting supporters further out of pocket. With the division the most lucrative in world football, increases in the cost of tickets feels unnecessary, yet many clubs will argue that a rise in outlay on matchdays and beyond justifies their decisions to look to rake in more money. While not all clubs have followed suit, there are certainly more occurrences of increases than not ahead of 2023-24.
When supporters compare ticket prices for Manchester United in relation to this season, they will have learned that there is a general increase of around 5%. However, United can argue that it is the first rise in as many as 11 years, while United have stated that matchday food and drink prices will remain 'among the most affordable in the Premier League'. League leaders Arsenal have followed a similar course, increasing prices by approximately 5% but providing discounts if certain criteria is met.
While the likes of Manchester City and Newcastle United are yet to confirm their intentions, the Red Devils and Gunners have been outdone by Liverpool and, most notably, Tottenham Hotspur. Liverpool have decided upon a 2% increase after going eight years without a raise, but Spurs have taken the decision to freeze their ticket prices, that being viewed as a surprising development based on the decisions taken at clubs of similar status.
As it stands, Brentford are the only other club that have revealed that they plan to enforce ticket prices freezes, potentially due to the team performing above expectations and establishing themselves as a mid-table Premier League club faster than expected. Brighton & Hove Albion feature in a similar bracket, the Seagulls no longer regarded as relegation candidates, but even though the South-coast outfit are in rude financial health, they have opted for a 4% increase. That said, it should not be deemed to be a negative when comparing them to other teams in the division.
Leeds United have already announced their intentions to enforce a 10% ticket price increase, although the Yorkshire giants have stated that hike will be refunded should the club lose their status in the top flight. Everton's prices will also be on the rise by the same ratio, a consequence of their pending new stadium, although the Toffees have generally provided some of the lowest prices in the Premier League in recent times.
Fulham and Nottingham Forest supporters should probably look away now. If you are a new follower of the former, you face spending 22% more than you would have at this time last year, but even more loyal fans who have frequented Craven Cottage on a regular basis will end up having to cope with a 16% increase. Nottingham Forest's rises are approximately 20%, something which will be even less appealing if they return to the Championship.
The remaining clubs in the Premier League - Aston Villa, Chelsea, Crystal Palace, Wolverhampton Wanderers, West Ham United, Bournemouth, Leicester City and Southampton - had not made their plans clear as of April 12, many of those teams still needing to determine their budgets for next season whether that be through European qualification, needing to meet financial fair play criteria or retain their spot in the top flight.