The Manchester United forward has been under scrutiny since the Three Lions began their World Cup preparations.
While the eyes of the nation appear to be on the forward ahead of Thursday's Group D clash against Uruguay, Neville has insisted that we have seen it all before with ex-players, including Paul Gascoigne and David Beckham.
"I've never known there not be an obsession around one player," Neville told BBC Radio 5 live. "It was Gascoigne from 1996 to 1998, Beckham from 2000 to 2006. From 2006, it was Rooney and Beckham. Now it's Rooney to 2014.
"Unfortunately, or fortunately, because he is a big player, this time it's Wayne Rooney."
The 28-year-old is said to have done extra shooting practice after Monday's training session in Rio.