Since joining Juventus in 2015, Dybala has established himself as one of the top forwards in Europe, with 62 goals being scored in 127 appearances in all competitions.
The 24-year-old still has over four years remaining on his contract in Turin, but it appears that has not stopped Atletico Madrid from identifying the Argentina international as a top target ahead of the summer.
According to the Daily Mail, Diego Simeone sees Dybala as a replacement for Antoine Griezmann - who has been strongly linked with Barcelona - but Juventus will demand £105m for a transfer to go through.
Dybala is said to be keen on a switch to La Liga and to work under compatriot Simeone, but Atletico would have to more than double their transfer record.
Reports in Spain claim that Simeone and Dybala met at a restaurant at the start of the week, although it is unclear whether it was merely a coincidence.