The team have not won the Eastern Conference since clinching three titles in a row in the 1990s.
The point guard told The AP: "That's our number one goal is winning the title. We're not worried about anything else.
"We're not worried about what people say about us or what's going on on the outside. We're just worried about the Bulls and how good we get every day."
The Bulls, who are unbeaten so far in pre-season, face the Oklahoma City Thunder later today.