Liverpool have expanded their deals overseas by agreeing a partnership with Turkish betting brand Misli.com.
The Merseyside outfit have already got the UK, Ireland and Italy bases covered with Paddy Power, while 188ET secures the international spectrum.
Managing director Ian Ayre told the club's official website: "Our partnership portfolio continues to expand globally through this new partnership in Turkey with Misli.com.
"All football fans know that Liverpool FC has a special connection with Turkey, especially since our Champions League win in Istanbul back in 2005.
"We recently completed a TV series in Turkey called Soccer Prince which has enhanced our profile in the country and our partnerships with Turkey Tourism and Ramsey demonstrate the value that we're delivering to organisations in Turkey."
Meanwhile, the Reds are due to take on Udinese in the Europa League at Anfield this evening.
Danielle Joynson
