Crystal Palace are reportedly considering selling off the naming rights to Selhurst Park in order to help fund their ambitious plans for a £100m redevelopment of their stadium.
Last week the Eagles announced proposals to increase the capacity of the ground from 26,000 to 34,000 and erect a new five-storey stand with a glass facade.
According to The Times, Palace are now actively "exploring" the possibility of selling the naming rights to Selhurst Park "if they can secure an appropriate brand at the right price".
The newspaper says that the club will "undertake a public consultation with fans" before deciding whether to go ahead with the plans, which could provide a significant chunk of the funding required to complete the works.
Fellow London sides Chelsea, Tottenham Hotspur and West Ham United are also in the market for naming-rights partners, while Arsenal have a long-standing sponsorship deal in place for the Emirates running until 2028.
The club intends to submit proposals for the redeveloped stadium next month and, should it be given the green light, the project could be completed within three years.