Sky, ITV believed Champions League coverage was theirs before BT swoop?

Sky and ITV reportedly believed that they had agreed a deal with UEFA to air Champions League football before BT Sport swooped in to win the rights.

Sky and ITV reportedly thought that they had secured the rights to cover Champions League football from the 2015-16 season before BT Sport made a late swoop for the landmark deal.

Both broadcasters are said to have initially agreed to pay £800m between them after being approached by UEFA's marketing agents TEAM.

While all parties were under the impression that a deal had been sorted, a breakdown in communications occurred, allowing BT Sport to secure a 24-hour negotiation period, according to the Daily Mail.

BT's deal, which is said to have cost the broadcasters close to £1 billion for a three-year package, was announced on Saturday.

It is the first time that one single broadcaster in Britain has won the rights to air European football, including the Europa League.

A general shot of the Champions League trophy.
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