Lewis Grabban has vowed not to be hampered by the transfer fee that Norwich City paid for his services earlier this summer.
The striker signed on at Carrow Road last month, with Bournemouth believed to have received around £3m from their Championship rivals.
However, Grabban has insisted that he does not feel any "extra pressure" on his shoulders.
"I don't feel any added pressure. I am there to score goals regardless of which team or how much I cost. I wouldn't say I feel any extra pressure to what I put upon myself anyway, which is to go out and perform and hopefully score goals," the Eastern Daily Press quotes the 26-year-old as saying.
"The price is not down to me. Clubs pay money for players and I can't do anything about the fee, but I don't think its anything to worry about."
Grabban scored 22 goals for Bournemouth last term.