Manchester United's brand 'damaged by poor season'

Manchester United's brand has been damaged by last season's poor campaign, according to a survey.

Manchester United's poor 2013-14 season has resulted in the club's brand taking a hit, according to a study by consultancy Brand Finance.

The North-West outfit's value has dropped by around £58m to £439m after finishing seventh in the Premier League table under former manager David Moyes.

The club, which will be led by new boss Louis van Gaal next season, are positioned below Bayern Munich and Real Madrid as the third most-valuable football brand, according to BBC News.

Despite Real clinching their 10th European Cup by beating Atletico Madrid 4-1 in Lisbon during the Champions League final on Saturday, Bayern remain on top in the brand stakes.

The report claims that the German club are the most valuable brand due to winning the Bundesliga title by a record number of points last season.

Wayne Rooney looks dejected against Manchester City on September 22, 2013.
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Tables
TeamPWDLFAGDPTS
1Manchester CityMan City23202167175062
2Manchester UnitedMan Utd23155348163250
3Liverpool23138254282647
4Chelsea23145441162547
5Tottenham HotspurSpurs23135546212544
6Arsenal23116641301139
7Burnley239771920-134
8Leicester CityLeicester238783432231
9Everton2376102538-1327
10Watford2375113342-926
11West Ham UnitedWest Ham2367102941-1225
12Crystal Palace2367102133-1225
13Bournemouth2366112435-1124
14Huddersfield TownHuddersfield2366111939-2024
15Newcastle UnitedNewcastle2365122131-1023
16Brighton & Hove AlbionBrighton2358101729-1223
17Southampton2349102334-1121
18Stoke CityStoke2355132350-2720
19West Bromwich AlbionWest Brom23310101830-1219
20Swansea CitySwansea2345141435-2117
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