MX23RW : Thursday, August 22 20:34:32| >> :600:1153207:1153207:

Why new betting sites give better odds and bonuses

There are several established UK betting companies which remain as popular as ever, but there is increasing value for punters who wish to take a chance on the newcomers.

Betting companies have become more strongly associated with various sports over the past 15 years, effectively taking over from when cigarette and drink brands would be seen as shirt and tournament sponsors for the likes of football and darts. There are still occasions when drink outlets pas for the right to have their logo viewed by millions of people but for the most part, the betting industry has taken over when it comes to not-so-well-known companies needing a method of getting their brand name and slogan out to a market who may take notice. Nevertheless, they still face a fight when it comes to taking on the big names, meaning that offering incentives is imperative to growing their popularity.

When accessing new betting sites UK for the first time, punters are naturally looking for what they can benefit from during their opening period on the website. That will likely depend on what market you are attempting to access, with free bets - usually anywhere in the region of £5 to £25 - available to those who are taking a sole interest in sports betting, with percentage bonuses on offer to those who prefer online casinos. The latter is usually based on the size of the punter's first deposit, although they will also usually get the option of taking up a certain number of free spins.

Crystal Palace's Andros Townsend celebrates scoring their first goal in the game against Manchester United on March 5, 2018© Reuters

You may or may not have thought that it is a coincidence that many middle or lower range Premier League clubs are sponsored by betting companies which you may not recognise, but both parties are aware that there is value in forming such a partnership on both a national and global scale. As far as the betting company is concerned, they are looking to shell out a relatively small fee while also generating the biggest chance of building their audience, while the hierarchy of an English football team is looking to capitalise on competing in one of the biggest leagues in the world at a time when they are never that certain of retaining their spot in the division in the long term. The betting company will get to see their brand name on all types of kit and advertising around the stadium all for the cost of anywhere in the region of between £1m and £2.5m, with the football club in question being plugged on a different continent in order to boost revenue, something which is required as a result of financial fairplay regulations.

Darts is another sport which is currently on an upward curve when it comes to spectator numbers and general interest, and both the PDC and global brands are keen to get on board. The established names continue to get the bigger tournaments, unless any of the newcomers to the market are prepared to meet the PDC's demands, but the lower-end events will get their fair share of different sponsors on a year-to-year basis. This will coincide with those brands offering attractive odds to new customers in a bid to switch their betting allegiances at a time when they are spoiled for choice. This kind of approach probably won't last in the long term but it an aggressive effort to make their name competitive in the market before looking to take the new step on their quest for constant progression.

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