Phil Taylor has switched darts manufacturers and signed a five-year contract with Target Darts.
The 16-time world champion called time on his long-standing partnership with Unicorn after putting pen to paper on what is believed to be the most lucrative sponsorship deal in the sport's history.
"I had a great career with my last sponsor Unicorn, which I'm very thankful for, but this is a matter of me moving forward and trying to reinvent myself," Taylor told reporters. "That's what I'm trying to do every time the new competition comes along.
"You get all the new players that come along and it's up to me to up my standards, try different things, alter my lifestyle and do whatever I can to improve.
Taylor's new darts will be thrown on television for the first time on Thursday night when he takes on world number one Michael van Gerwen in the Premier League.