Formula 1 ace Lewis Hamilton named most-marketable athlete

Lewis Hamilton of Mercedes celebrates after qualifying in pole position for the F1 Chinese Grand Prix on April 19, 2014
© AFP
Mercedes Formula 1 driver Lewis Hamilton is named as the most-marketable athlete of 2014 by a magazine.

Mercedes Formula 1 driver Lewis Hamilton has been named as the most-marketable athlete by SportsPro magazine.

The 29-year-old is currently leading at the top of the World Championship drivers' standings following his victory at the Spanish Grand Prix on May 11.

It appears that Hamilton's successful start to the season has pushed him up in the marketing stakes as he topped the 50-strong list ahead of Real Madrid star Cristiano Ronaldo and Jamaican sprinter Usain Bolt.

Criteria including age, home market, charisma and 'willingness to be marketed and crossover appeal' is used to judge the list.

"Several of the final top 10 were considered but Hamilton scored highly in every area and certainly deserves to top the list," The Telegraph quotes the magazine's editor-in-chief David Cushnan as saying.

Hamilton has won four consecutive races so far this season.

Top 10 most-marketable athletes 2014:

1. Lewis Hamilton - motorsport, Great Britain
2. Virat Kohli - cricket, India
3. Robert Griffin III - NFL, USA
4. Cristiano Ronaldo - football, Portugal
5. Grigor Dimitrov - tennis, Bulgaria
6. Usain Bolt - athletics, Jamaica
7. Neymar - football, Brazil
8. Missy Franklin - swimming, USA
9. Blake Griffin - NBA, USA
10. Sloane Stephens - tennis, USA

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