How and why does Sports Mole use cookies to improve your web-browsing experience?

Cookies enable us to identify your device, or you when you have logged in. We use cookies that are strictly necessary to enable you to move around the site or to provide certain basic features. We use cookies to enhance the functionality of the website by storing your preferences, for example. We also use cookies to help us to improve the performance of our website to provide you with a better user experience.
SportsMole may use online behavioural advertising cookies to enable us to tailor this advertising and make it more relevant to you.
We don't sell the information collected by cookies, nor do we disclose the information to third parties, except where required by law (for example to government bodies and law enforcement agencies).
If you wish to control what cookies are set on your device through the SportsMole website then you can find out how to do this below.

Why we collect your data?
By collecting your data, it allows us to understand what your needs and wants are, provide personalised content and match the most relevant adverts and services for you. It also allows us to provide targeted offers and services you may be interested to hear about.

Cookies and IP Addresses
When you visit our websites, we may send you a cookie. A cookie is a small file which is placed on your computer or device.
1. Essential Cookies
These cookies are essential for the running of our websites. Without the use of these cookies parts of our websites would not function. For example our mobile site uses cookies to help us identify which of our readers is viewing the site on a mobile device.
2. Analytical Performance Cookies
We use these types of cookies to monitor our websites performance and how their users may use it. These cookies provide us with information that helps us provide better products to their users and also to identify any areas that may need maintenance.
3. Functional Cookies
Functional cookies are used to remember your preferences on our websites. This can be anything from remembering your city in a weather forecast or saving your username.
4. Behavioural Advertising Cookies/Third Party Cookies
We, and our advertisers/sponsors, may use cookies to provide tailored advertising to you which we believe are relevant to you.
Online behavioural advertising is a way of providing advertisements on the websites you visit and making them more relevant to your interests. This is done by grouping together shared interests based upon previous web browsing activity. Advertising is then displayed to you when you visit a website which matches these interests.
Behavioural advertising is based upon your web browsing activity over a period of time - so it's different to advertising you may see when you're looking for something online using a search engine (eg Google) or on the website you may be visiting at a particular time.
As an example, you may be doing research in order to buy a bicycle and read a number of different articles on a number of different websites. If a bicycle manufacturer was part of an advertising network, they may think that you are interested in buying a bicycle and serve you with one of their adverts for one of their bicycles. It is possible that from reading these articles elsewhere, you would see this advert on one of our or someone else's websites.
We cannot control nor do we have access to any cookies placed on your computer by third party advertisers and sponsors. Audience Science, who generate these cookies have their own privacy policy at http://www.revenuescience.com/privacy.asp
We may also track IP addresses. An IP Address is a number that can identify an Internet Service Provider and country location. It cannot provide personal information

How to control the use of cookies
You are not obliged to accept cookies and may modify your browser so that it will not accept cookies. The browser you use to surf the web not only allows you to see the cookies that you have got but also allows you to control their use.
You can control them by allowing them, deleting them individually or deleting all of them. You can also set your browser to not accept cookies altogether. If this option is selected, you should be aware that many websites will not function properly or at all. It may be possible to set your browser to not accept cookies and ask for your consent before each cookie is set on your device. This gives you control over what is set on your device, however has the drawback of slowing down your browsing experience.
There are different levels of control too. You are able to prevent just third party cookies being deployed, effectively opting out of behavioural advertising, and some even allow you to block specific companies you do not wish to deploy a cookie, instead of selecting all companies.
In order to manage your cookies, please select your browser from the list below and follow the instructions:
Internet Explorer
Chrome
Safari
Firefox
Opera
Mobile devices:
Android
Safari/iOS
Windows Phone
Blackberry

How can I prevent Online Behavioural Advertising?
Further to using your browser to controlling the use of cookies, there are also other ways that you can opt out of Online Behavioural Advertising.
The "Your Online Choices" page provided by the Internet Advertising Bureau (IAB), provides an easy way to opt out of behavioural advertising from each (or all) of the networks represented by the IAB.
Flash Cookies
When you use one of our websites that uses Macromedia Flash Player, a small Flash Cookie may be used. The purpose of using these cookies is to store your flash player preferences and enhance your browsing experience.
Flash Cookies are stored on your computer in a similar way to standard cookies, except they are stored in a different location. Due to this, it is not possible to block or manage Flash Cookies directly from your browser.
In order to manage or delete Flash Cookies, please visit Adobe's website, which provides full information by clicking here.
Useful information about Cookies
Further information about cookies can be found on the following websites:
All About Cookies
Your Online Choices
Information Comissioners Office
Direct Marketing Association
Microsoft Cookies Guide
If you have any questions about the use of cookies on our websites, please email:

Support [at] sportsmole.com

Web Beacons and URL tracking
As part of our email communications and website analyses, we may use web beacons and track URL's.
Web beacons are electronic files that count users who access a website or page and can also allow us to see if a cookie has been activated. Web beacons on web pages or email communications allow us to see how successful an article may be or that an email message was successfully delivered and read.
Tracked URLs will count the amount of clicks on a web page. This allows us to edit the site according to the popularity of the articles you read.
You can't decline web beacons, however by preventing cookies being used on your computer, you can prevent web beacons from tracking your activity. For information about managing your cookie options, please click here.
Please be aware that if you disable cookies, many services on our websites will not be available to you, particularly those that contain personalised content.
Device Identifiers
Our Apps may require access to the following services on your mobile device: UDID, MAC address, or other applicable device identifier. We do not share this information with any 3rd parties.
Personalised content
The content on our websites and in our email communications may be adjusted depending on what we know about the content, products and services that you like. This means we can highlight content and articles that we believe will be of interest to you.
Advertising content may be adjusted depending on personal information. In some instances, this targeted advertising may be created by third parties and the information will be collected and held by these third parties outside the control of Sports Mole Limited.
We provide personalisation by using cookies, IP addresses, web beacons and URL tracking. A full explanation of how this works and how you can prevent the use of such activities, please see our Cookies, and IP Address section.
Consent
By completing any future registration forms with personal information or by the continued use of our services, you are consenting to:
a) our processing your sensitive personal data such as health data for the above purposes; and
b) the transfer and processing of your information in countries outside of the European Economic Area which may not provide the same level of data protection as the UK. If we do make such a transfer or if your personal information will be processed outside of the European Economic Area, we will put a contract in place to ensure your information is protected or where applicable covered by the US "Safe Harbor Program".

Marketing consent
When you give us your personal information, we may give you an option to receive additional ongoing marketing communications from us which may include offers and news of other products and services.
We do not sell our customer data to other companies to use for their marketing purposes.
All of our marketing communications will have a method to unsubscribe. You may also exercise your right to opt out of the use of your information for marketing purposes at any time by contacting us by one of the methods explained at the end of this notice.
Please note: Many products or services include personalised communications as part of their package; users will be given the opportunity to control the receipt wherever possible. In the event that the product or service consists entirely of communication (e.g editorial bulletins) this may take the form of unsubscribing from the specific communication.
We may supply personal data to trusted suppliers for analysis purposes. This will be done under agreement with us and will be in line with this policy.
We will work with other companies for promotional purposes where readers may be asked to opt in for future contact from that specific partner. With your permission we will transfer that customer data to the third party at which point it will fall under their own privacy and security controls. Members of the News International group of companies cannot be held liable for subsequent issues arising from third party usage of transferred data.
Disclosure
Your personal information will be disclosed where we are obliged or permitted by law to do so. If you post or send offensive or objectionable content anywhere on or to any of our websites or otherwise engage in any disruptive behaviour on any of our websites, we can use the information that is available to us about you to stop such behaviour. This may involve informing relevant third parties such as your employer and law enforcement agencies about the content and your behaviour.

Notification of changes
From time to time, we may make changes to the Privacy Policy. This may be in relation to changes in the law, best practice, changes in our services or treatment of your personal information. We will always display clearly when the privacy policy was last amended on the website.

General information about data protection may be found at:
information Commissioner's website:
http://www.dataprotection.gov.uk
Direct Marketing Association:
http://www.dma.org.uk
Consumer advice from the DMA:


To contact us please see our contact page

Page updated May 2012