Crystal Palace have announced that global online payments provider Optimal Payments PLC have become the club's new shirt sponsor.
The company, which offers the NETELLER service, will be in a partnership with the Premier League club for the upcoming season and the 2015-16 campaign.
Crystal Palace Chairman Steve Parish told the club's official website: "We are thrilled to have NETELLER on board and really excited at the prospect of working with them on the growth of its online payments business.
"As soon as we met the team they felt like the right partner for us and it was important for the vision of our club to work with an exciting, multi-market consumer brand. Both Crystal Palace and Optimal Payments have experienced tremendous growth over the last few years and I feel confident we can help each other to continue that path."
President and chief executive of Optimal Payments Joel Leonoff added: "We are delighted to be the official sponsor of Crystal Palace Football Club and recognise similarities between our two organisations in terms of recent great performance and growth ambitions for the future.
"The Premier League attracts the highest global viewership in international sports, with an estimated global audience of 4.4 billion. This sponsorship signifies an opportunity to support one of the league's most exciting teams while promoting our innovative payment solutions worldwide."
NETELLER will be displayed on the front of Palace's shirts for both seasons.