The Lions have never played in the NFL showpiece, and have reached the playoffs just once since 1999.
However, the wide receiver told NFL Network: "We need to win a Super Bowl. That's the number one thing. That's the number one thing [and] should be for every team going into the beginning of the year. We're definitely in a place where we feel we could do that.
"We're going to go out and bust our butts every day because [head coach] Jim [Caldwell] is such a great guy, a great leader for our team. And he's helped bring us together, and we're doing a lot of stuff on our own off the field to keep that camaraderie going."
The Lions finished third in the NFC North last season with a 7-9 record.