The Baltimore Ravens wide receiver is in the AFC championship game for the second time in his two-year NFL career, but has yet to make the Super Bowl.
The 23-year-old told reporters: "I just want to get there, and when you get to the Super Bowl, you just want to win it. That's everyone's goal. You say that confidently, because you don't prepare to fail, you want the best.
"There is one winner at the end of the year and 31 losers. We don't want to be one of those guys. It doesn't matter if you get to the Super Bowl. If you don't win it, it doesn't matter. You are just another one of the losers."
The Ravens face the New England Patriots in the championship game on Sunday.