Norrie lost 6-0 6-2 to his Scandinavian counterpart - his fifth ATP singles final defeat in six attempts - with his only win in five finals this season coming at Los Cabos in July.
Ruud outlined his intentions to finish the 2021 season at the top of the title pile, telling reporters after the match: "Daniil (Medvedev) and Novak (Djokovic) have bigger titles, so I wouldn't mind switching up with them if I had an opportunity to switch five 250s to three Slams and a 250 Novak has.
"It's a bit higher level, but that's fine. I think that's more impressive obviously than five 250s, but I will take it. It would be fun to end the year with the most titles, I cannot lie about that."
Norrie will now look ahead to the imminent BNP Paribas Open - where he is seeded 24th - with compatriot Evans the highest British seed for the California tournament at 18.