Best World Cup betting sites 2026: Top UK bookmakers compared

In the summer of 2026, the next installment of the FIFA World Cup will take place. Fans from around the world will descend on Canadian, Mexican and US shores, with all three nations hosting what will be the biggest ever renewal of football’s greatest show.

For the first time ever, 48 teams will take part in the World Cup. Not only will the next World Cup be the biggest ever in terms of number of teams involved, but with more teams, the next World Cup will also be the biggest ever from a betting point of view.

Best World Cup Betting sites at a glance

We’ve reviewed every major UK bookmaker to bring you the 10 best World Cup betting sites, comparing odds, welcome offers, market range, and mobile experience. Here’s a brief overview of the best World Cup betting sites:

bet365

5 rating

Bet £10, get £30 in free bets

Bet on the World Cup

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Terms & Conditions

For New Customers. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&C apply. See full T&C

Terms and conditions apply

William Hill

5 rating

Bet £10, get £30 in free bets

Bet on the World Cup

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Terms & Conditions

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

Terms and conditions apply

Ladbrokes

5 rating

Bet £5, get £30 in free bets

Bet on the World Cup

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Terms & Conditions

18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.

Terms and conditions apply

Coral

5 rating

Bet £5, get a £20 free bet

Bet on the World Cup

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Terms & Conditions

18+ New Customers only. Certain deposit methods & bet types excl. Min first €5 bet within 14 days of account reg at min odds 1/2 to get 4 x €5 free bets. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

Terms and conditions apply

Betfred

5 rating

Bet £10, get £50 in free bets

Bet on the World Cup

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Terms & Conditions

New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply.

Terms and conditions apply

Betway

5 rating

Get £30 Matched Free Bet if your first Acca loses + £30 Uber Eats Voucher

Bet on the World Cup

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Terms & Conditions

*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football, Horse Racing, Tennis, Cricket or Basketball multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Earn a £30 Uber Eats Voucher on successful Acca qualification. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way.

Terms and conditions apply

Sky Bet

5 rating

Bet & get £40 in free bets

Bet on the World Cup

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Terms & Conditions

New customers only. First single & E/W bet only. Odds of 1/1 or greater. 4 X £10 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. Free bets expire after 30 days. Eligibility restrictions and further T&Cs apply.

Terms and conditions apply

Kwiff

3.5 rating

Sign up & get £30 in free bets

Bet on the World Cup

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Terms & Conditions

Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3 x Free Bets: 1 x £10 Football, 1 x £10 Racing, 1 x £10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply

Terms and conditions apply

Grosvenor Sports

3 rating

Double the odds + 50 free spins

Bet on the World Cup

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Terms & Conditions

New customers only. Deposit min £10 (PayPal & PaySafe excluded) for 50 Free Spins at 10p on selected games + 100% odds boost token (Max £10), Max win from spins £1000. T&Cs apply.

Terms and conditions apply

LiveScorebet

5 rating

Bet £10 Get £30

Bet on the World Cup

Terms & Conditions

New members only. Any new account registration or bets settled on 5 April 2025 are not eligible for this Welcome Offer. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+

Terms and conditions apply

All sites are fully licensed by the UK Gambling Commission (UKGC).

Best World Cup betting sites, reviewed

Now it’s time to look at each of our best World Cup betting sites in more detail.

1. bet365 – Best Overall World Cup Betting site

A giant of the UK betting industry, bet365 easily ranks as one of the best football World Cup betting sites, absolutely.

The website is slick and super easy to use, as is the mobile betting app, while the range of football markets in general are fantastic.

Markets and Coverage

As mentioned above, there are loads and loads of football markets available to bet365 users, and when it comes round to the World Cup, you’ll struggle to find a wider range of betting markets. It’s also great to report that bet365 provides Asian goal markets, such as Over 3.0 Goals, which is something that lots of UK betting sites do not facilitate.

Welcome Offer

The Bet365 bonus code unlocks a welcome offer of £30 in free bets after depositing and betting £10, is far from the worst.

Odds

In terms of football odds, bet365 consistently proves to offer some of the best industry prices, especially when it comes to individual player markets, such as Anytime Scorer, Player Assists and Player Cards.

Mobile Experience

The mobile app offered by bet365 is one of the best in the business, if not the best. Available for both iOS and Android users, bet365’s app doesn’t really have any weak spots, and this is shown in the user ratings. Currently, the bet365 app holds a 4.7 (out of 5) rating on the App Store, while it is rated 4.6 (out of 5) by Google Play users.

2. William Hill – Best for match result betting

A tried and trusted brand, William Hill is also a big name in the UK betting industry and is actually one of the oldest UK betting operators. The World Cup will be big business for the guys at William Hill, make no mistake about that.

Markets and Coverage

Without quite offering as much as bet365, William Hill also offers a wide variety of football betting markets for big tournaments such as the FIFA World Cup.

Welcome Offer

William Hill’s sign up offer is very good. In fact, it is better than the industry standard. When they register, deposit and bet £10, new users get £40 in free bets, which can be used on the FIFA World Cup.

Odds

The odds at William Hill are certainly competitive, so much so that the odds on offer for some football markets, such as Match Result, are actually one of the best odds for World Cup betting sites.

Mobile Experience

Mobile users at William Hill shouldn’t be disappointed. If anything, the William Hill mobile app, on offer to both Apple and Android users, offers a smoother World Cup betting experience than the desktop site. At the time of writing, the William Hill mobile app has a 4.3 rating on Google Play. On the App Store, it is rated 4.7.

3. Ladbrokes – Best World Cup welcome offer for low deposit

Another big boy in the UK betting industry, Ladbrokes will offer plenty of interesting promotions and lots of interesting markets when it comes to the World Cup.

Markets and Coverage

The market coverage at Ladbrokes is very strong for football, especially when it comes to the World Cup. Player markets are a particular strength, so if you’re looking to place individual player bets, give Ladbrokes a try.

Welcome Offer

I really like the Ladbrokes welcome offer. It’s great to see an operator provide new users with a £30 welcome bonus despite only demanding a £5 initial deposit. Fair play indeed. In other words, this is one of the best World Cup betting sites with free bets.

Odds

On a slightly negative note, the odds at Ladbrokes aren’t always that competitive. You won’t always find the worst odds at Ladbrokes, certainly not, but at the same time, you don’t often see Ladbrokes offering the best odds on many football markets.

Mobile Experience

The Labrokes mobile app is available for download from both the App Store and Google Play, and it’s fair to say that it’s well rated. App Store users have generated an average rating of 4.7 (out of 5) for the Ladbrokes App, which has also earned an average rating of 4.3 from Google Play.

4. Coral – Best for World Cup player markets

Coral is a brand that is synonymous with gambling in the United Kingdom, there is absolutely no doubt about that. Offering a pleasing welcome offer and some great football odds, Coral ranks as one of the better World Cup betting sites.

Markets and Coverage

Like all of our World Cup betting sites, Coral offers plenty of World Cup betting markets, both in terms of markets for individual matches and pre-tournament markets.

Welcome Offer

The Coral welcome offer is certainly a decent one, providing new users who deposit and bet an initial £10 with £40 in free bets. Not bad at all. If you register prior to the FIFA World Cup, you can use those free bets to place a variety of wagers on the biggest ever footballing event.

Odds

Coral’s odds are typically competitive when it comes to football. For some of the more nice player markets, Coral do offer quite generous odds, so it’s not uncommon to look at a market like ‘Player Assists’ and find that Coral are offering the biggest odds in the industry.

Mobile Experience

Coral’s mobile app has been typically well received by users and will likely prove hugely popular during the World Cup. On Google Play, Coral’s app is currently rated 4.4 (out of 5), while on the App Store, it is rated 4.7.

5. Betfred – Best World Cup Scorer promotions

Betfred’s unique promotions make it stand out for goalscorer betting during the World Cup.

Markets and Coverage

Market range is solid, though not as extensive as Bet365. Betfred compensates with unique promotions like ‘Double Delight, Hat Trick Heaven’—boosting payouts when your scorer bet lands multiple goals.

Welcome Offer

Bet £10 and receive £50 in free bets. Combined with ongoing scorer promotions, Betfred offers exceptional value for World Cup goalscorer betting.

Odds Quality

Betfred’s odds on Player to Score and First Scorer markets are consistently competitive, often matching or beating industry top prices.

Mobile Experience

The Betfred app is straightforward and easy to navigate. Ratings: 4.6 on App Store, 4.3 on Google Play.

6. Betway – Best for niche player markets

One of the best World Cup bookies, Betway is a really decent option for those looking to get on the biggest footballing event that has ever taken place. Here’s why:

Markets and Coverage

There are loads of World Cup betting markets at betway, ranging from the most common to quite niche indeed, while betway is really good at offering a variety of player markets, which is not something that you can say for every World Cup betting site.

Welcome Offer

Betway’s sign up offer is more than acceptable. If you’re a new user ahead of the World Cup, simply deposit and bet £10 and you’ll receive £40 in free bets. A decent World Cup betting welcome bonus.

Odds

From an odds point of view, Betway really does tick lots of boxes. In general, Betway’s football odds are competitive, but for some of the more niche player markets, such as ‘to Score or Assist’ or ‘Player Shots on Target’, the odds at Betway are consistently some of the best in the industry.

Mobile Experience

I really, really like the Betway mobile betting experience. The app is simple yet sophisticated, and it’s very easy to get the hang of. On Google Play, the Betway app has a rating of 4.6 (out of 5). On the App Store, it has a rating of 4.8.

7. Sky Bet – Best unique World Cup features

Known as one of the major players in the UK online betting market, SkyBet will certainly be popular when it comes to the World Cup.

Personally, I really like SkyBet’s website. The colour scheme is very easy on the eye, while the design and layout are really rather user-friendly, making for a pleasing betting experience.

Markets and coverage

There are loads and loads of markets for World Cup bettors to dip into at SkyBet, some of which you won’t find at all other sportsbooks, and that can only be positive.

Welcome offer

The welcome offer at SkyBet certainly isn’t anything special, and it’s probably not one of the very best World Cup betting offers, but it’s not bad either, offering new players the industry norm of £30 in free bets for a £10 initial deposit.

Odds

Most of the time, you’ll find that for football bets, including World Cup bets, SkyBet offers odds that are in line with the industry average. On occasion, they do offer the best industry price, while users can obtain bigger odds when using SkyBet’s price boosts.

Mobile experience

The mobile app is in keeping with the desktop site, offering all the same features. Perhaps a little surprisingly, Google Play users only award SkyBet’s mobile app an average rating of 3.5, though on the App Store, the average rating is a much more positive 4.5.

8. Kwiff – Best for supercharged World Cup odds

One of the newer bookmakers to feature among our World Cup betting sites, Kwiff offers a decent sports betting package, especially because of the ‘Supercharge’ feature, which will allow users to get bigger odds on their World Cup bets.

Markets and coverage

There is decent market variety at Kwiff. Put it this way, you won’t struggle to find something to bet on, while the layout of player betting markets is very interesting. Each player has a section, under which a number of markets relating to that player are shown. This layout is different and different is good, let’s be honest.

The ‘Trending Bet Builder’ tab allows users to bet on a variety of popular bet builders, which may appeal to casual bettors when it comes to the World Cup.

Welcome offer

In line with what is generally considered to be the industry standard, Kwiff offers new players £30 in bonus funds in return for registering, depositing and betting £10.

Odds

The odds at Kwiff are not bad at all, especially when you consider that many bets can be ‘Supercharged’, resulting in a bigger price than you’ll find elsewhere.

Mobile Experience

The Kwiff website is perfectly fine, but the mobile app is better, and the user reviews typically suggest so, with the Kwiff mobile app, available for both iOS and Android users, easily scoring above four stars both on Google Play and the App Store.

9. Grosvenor – Best pre-pack bet builders

Known predominantly as a casino brand, readers may be surprised to hear that Grosvenor also offers a robust football betting package, so much so that what’s on offer here is worth checking out ahead of the World Cup.

Markets and coverage

The market choice at Grosvenor certainly isn’t poor. There are some interesting stats-based markets such as ‘Goalkeeper Saves’, plus all of the usual stuff. There’s a wide range of ‘Pre-packs’ which are basically pre-selected bet builders.

Welcome offer

The Grosvenor welcome offer entitles new players to get their hands on £50 in free bets, which in terms of bonus amount, is above the industry norm. However, you do need to deposit and bet £20 to gain the £50 bonus, which is more than what’s required at most sportsbooks.

Odds

In fairness, Grosvenor’s odds are competitive for most football markets, though it is a bit of a struggle to ever find them offering the best price out there.

Mobile experience

Grosvenor’s mobile sports betting app offers everything that the desktop site does, but it’s fairly new, so it hasn’t had the time to gain proper user reviews like most of the other bookies featured in this article.

10. LiveScore Bet – Best VAR protection

Formed after the success of the LiveScore football scores app, LiveScore bet offers bettors a cool website that is easy on the eye, while the same can be said for the mobile app. There are also some really interesting and unique features too, so LiveScore bet should be popular ahead of the World Cup. In fact, you could call it one of the better football World Cup betting sites.

Markets and coverage

The market coverage at LiveScore Bet is far from disappointing, while World Cup bettors will be pleased to learn about LiveScore Bet’s ‘VAR Payout’ feature, which means that on certain player markets, even if a goal is disallowed thanks to a VAR review, you’ll still be paid out.

Welcome offer

In line with the industry standard, LiveScore Bet offers new users £30 in free bets once at least £10 is both deposited and staked on any sport bet, at odds of 1.50 or higher.

Odds

The odds for many football betting markets are competitive at LiveScore Bet, but you won’t come across too many bets at LiveScore which are priced up at a bigger price than anywhere else in the industry.

Mobile experience

If you’re a fan of the original LiveScore app, then you should be a fan of the LiveScore bet app. Featuring a similar design, the LiveScore app makes World Cup betting nice and easy, with the app holding popular user ratings of 4.3 and 4.7 (out of 5) on Google Play and the App Store respectively.

How to bet on the World Cup

New to World Cup betting? Here’s how to place your first bet in six simple steps:

1. Choose a UKGC-licensed betting site – Select from our recommended World Cup bookmakers above
2. Register your account – Provide your details and verify your identity
3. Claim your welcome bonus – Opt in to receive free bets or deposit matches
4. Deposit funds – Use debit card, PayPal, or other supported payment methods
5. Navigate to World Cup markets – Find FIFA World Cup 2026 under Football
6. Place your bet – Select your market, enter your stake, and confirm

How we rank World Cup betting sites

How do we rank the best World Cup betting sites? Good question, to which the answer is that we take into consideration several factors, all of which will be discussed below.

UKGC Licensing

An absolute non-negotiable is being UKGC licensed. In other words, if they don’t clearly display that they are fully licensed to offer betting services to UK players, then we won’t even consider ranking them as one of the best World Cup betting sites. We only recommend sites that are regulated and operating under an official license from the United Kingdom Gambling Commission.

Range of markets

One of the most important things that we’re looking for is market range. Those football betting sites that have a proven track record of offering a large selection of markets, typically rank well amongst the best World Cup betting sites.

Odds

Are the odds that a World Cup betting site offers competitive? Are the odds often above the industry norm? Are the odds below the industry norm? These are all questions that we are asking as part of our ranking process.

Live/in-play betting

For football bettors in general, live or in-play betting is massive. Lots and lots of football bettors, from beginners right through to seasoned users, bet mainly on in-play markets, so we’re very much looking at what a sportsbook has to offer in terms of in-play betting when it comes to ranking.

Cash-out options/other features

It’s important for World Cup betting sites to offer cash-out options on a wide variety of markets. Cash-out is something that casual football bettors want to see, there’s no doubt about it, with many casual players interested in cashing out bets early. As part of our ranking process, we check to see if cash-out is readily available across a variety of markets.

Payment methods

For us to seriously give our approval of a World Cup betting site, we need to see that lots of payment methods are supported. We want to see that users can deposit and withdraw via VISA or MasterCard, sure, but we also want to see that a wide range of different payment methods are on offer.

Customer support

Frankly, to rank as one of the best World Cup betting sites, you need to be offering high-quality customer service. We want to see sites that offer multiple customer support channels, and we’re looking to see what sort of response times customers experience when seeking support, and whether or not there is 24-hour support via live chat.

Types of World Cup bets explained

Many different types of bets can be placed on a showpiece event such as the World Cup, most of which are very common football bet types, such as:

Match Result – The most common of all football betting markets, the ‘Match Result’ market really does what it says on the label. This market enables you to bet on the match’s outcome, offering three options: home win, away win, or draw.

Both Teams to Score – A very common and also very easy-to-understand market, ‘Both Teams to Score’ allows you to bet on whether or not both teams will score in the match. This will easily be one of the most popular World Cup markets.

Over/Under Goals – The Over/Under market will also be popular during the World Cup, allowing bettors to bet on whether or more or less than a certain number of goals will be scored in any given game. For example, you could bet on ‘Over 2.5 Goals’ or ‘Under 3.5 Goals’.

Correct Score – Hugely popular among small-stakes, casual punters is the ‘Correct Score’ market, which allows you to bet on a wide variety of possible scorelines, such as 2-1, or 1-0.

Player to Score – With this market, you can bet on an individual player to score, such as Harry Kane or Phil Foden. Other scorer markets include ‘First Scorer’, ‘Last Scorer’ or ‘Player to Score Two or More Goals’, all of which are very self explanatory.

Outright Winner – Different from the above markets in that it does not apply to a single match, the ‘Outright Winner’ market allows you to bet on the winner of the tournament. For example, you might bet on Spain to win the World Cup.

Group Stage Betting – Ahead of the World Cup, you can also place a variety of group stage bets, such as betting on certain teams to finish in certain positions in their groups. You can bet on a team to win the group, qualify from the group or fail to qualify from the group.

Player Specials – Ahead of something like the World Cup, there will be a number of different tournament-long player markets that you can dabble in. For example, you can bet on a certain player to finish the tournament as the top goalscorer (winner of the Golden Boot), or as the player with the most assists. You can also bet on a player to win ‘Player of the Tournament’.

World Cup betting bonuses & promotions

When the World Cup rolls around in 2026, there will be lots of specific promotions offered by all manner of betting sites.

Here is an example of some of the different World Cup betting bonuses and promotions that you’re likely to see:

Free bets

A free bet is basically a bet that won’t cost you anything. For example, ahead of a massive event such as the World Cup, you may be credited with a £10 free bet. Likewise, you may be given the choice to redeem a free bet by completing a requirement first, such as betting £10 on the opening World Cup match for example. Once your qualifying bet has been settled, your free bet will be credited to your account.

Deposit matches

A deposit match is typically offered to a new customer. For example, you’ll get your first deposit matched when joining a new World Cup betting site.

Enhanced odds

Enhanced odds promotions will allow you to place a predetermined bet at a bigger price. For example, an operator may allow you to bet on Harry Kane to Score at enhanced odds. Enhanced odds are different from bet boosts as they cannot be used with complete freedom. The bet that has been enhanced is predetermined by the bookmaker.

Bet boosts

Bet boots allow you to increase the odds of a particular selection. For example, let’s say you want to bet on Argentina to win their opening World Cup match. The odds are 1.90, but with a bet boost, you can place the bet at odds 2.00. This is merely an example.

Acca boosts

Similar to bet boosts, acca boosts allow users to boost the odds of multiple bets. With some acca boosts, the boost increases with each additional selection that you add to your multi bet.

Watch out for these key terms and conditions

It’s important to remember that lots of bonuses and promotions come complete with terms and conditions. We advise our users to read any bonus terms and conditions before deciding whether to claim the bonus or not.

Watch out for these T&C’s:

• Wagering requirements
• Minimum bet requirements
• Minimum odds requirements
• Expiry dates
• Time limits

Responsible gambling

It’s easy to be swept up in the excitement of the World Cup but, like always, it’s important to gamble responsibly. We advise readers to bet only with money that they can afford to lose. If you have any concerns regarding the use of responsible gambling, it’s a good idea to reach out to a professional organisation such as GamCare, GAMSTOP or GambleAware.

All of the betting sites explored in this article have sections dedicated specifically to responsible gambling. This can be found either in the header or footer of the website homepage. For example, at Coral, you will see ‘Safer Gambling’ in the main menu at the top of the main page.

When you visit the responsible gambling section of any sports betting site, you will find a variety of information, plus tools that can be used to prevent harmful gambling, such as deposit limits, time-outs and self-exclusions.

Support organisations:

• GamCare – gamcare.org.uk – Free advice and support
• GAMSTOP – gamstop.co.uk – Self-exclude from all UK gambling sites
• GambleAware – begambleaware.org – Information and support resources

Summary: Best World Cup Betting Sites for 2026

The 2026 FIFA World Cup will be the biggest football betting event ever staged. With 48 teams competing across three countries over five weeks, choosing the right World Cup betting sites matters.

Our Top Picks:

• Best Overall: bet365 – Unmatched market range and consistently competitive odds
• Best Welcome Offer: Coral / Betfred – £50 in free bets
• Best for Low Deposit: Ladbrokes – £30 free bets from just £5
• Best for Player Markets: Betway – Industry-leading niche player props
• Best Unique Features: LiveScore Bet – VAR payout protection

Sign up with multiple bookmakers to maximise welcome bonuses and ensure access to the best odds across all World Cup markets. With proper bankroll management and odds comparison, the 2026 World Cup offers exceptional betting value.

FAQs

Is World Cup betting legal in the UK?

Yes. Football betting, including World Cup betting, is fully legal for UK residents aged 18 and over. All sites featured in this guide hold valid UKGC licences, ensuring regulatory protection for UK bettors.

What is the best betting site for World Cup odds?

bet365 consistently offers the most competitive World Cup betting odds, particularly on player markets. However, odds vary by market—comparing prices across multiple bookmakers maximises value.

Can I bet on the World Cup on mobile?

Yes. Every recommended World Cup betting site offers mobile betting through dedicated iOS and Android apps. Full market access, live betting, and cash out are available on mobile.

When is the 2026 World Cup?

The 2026 FIFA World Cup runs from 11 June to 19 July 2026 across venues in Canada, Mexico, and the United States. It will be the first 48-team World Cup.

What World Cup betting markets are available?

UK bookmakers offer hundreds of World Cup markets including match result, goalscorers, correct score, over/under goals, Asian handicaps, outright winner, Golden Boot, group betting, and extensive player props.

What happens to my bet if a World Cup match goes to extra time?

Standard match bets settle on 90 minutes plus injury time only. Extra time and penalties don’t affect regular market results unless you’ve specifically bet on markets that include extra time.

Are World Cup betting sites safe?

All sites recommended in this guide hold UKGC licences, ensuring fund protection, fair terms, and dispute resolution. Only bet with licensed operators for full regulatory protection.