Queens Park Rangers striker Djibril Cisse has launched his own brand of perfume called Mr Lenior.

The 31-year-old, who signed for QPR from Lazio last summer, has decided to branch out from his clothing line and enter the fragrance market.

The former Liverpool forward has also made himself the face of the fragrance by posing in a black suit for the perfume ad.

The Frenchman, who is trying to help save his team from relegation, is selling the perfume for £59.