Norwich City announce partnership with SBOBet

Norwich City have announced that they have secured a sponsorship deal with online bookmaker SBOBet.

The news, which confirms that SBOBet will become the club's official Asian betting partner, comes just over a week before the new Premier League season begins.

Executive director of SBOBet Bill Mummery said: "I am confident that this will be a meaningful and mutually beneficial business relationship for both the club and SBOBet.

"We are a global player in our industry with brand leadership across Asia which will help lift the profile of Norwich City in the Asia region."

The new partnership also involves SBOBet working alongside the Canaries' community sports foundation.