Morecambe have announced a sponsorship deal with world heavyweight champion Tyson Fury.
The North West club are currently preparing for their second campaign in League One after narrowly avoiding relegation during their maiden season in the division.
However, with 10 days remaining until their home fixture with Shrewsbury Town, the Shrimps have revealed that they have struck a partnership with Fury.
The 33-year-old, who is a long-term resident in the area, has agreed to sponsor the team's playing shorts during the upcoming season.
Speaking after the announcement, head of commercial Martin Thomas told the club's official website: "We have a great relationship with Tyson and are proud to wear his Gypsy King brand on the first-team shorts for the forthcoming campaign.
"Tyson is a fantastic ambassador for the Morecambe area and it's fantastic to have him onboard. Tyson is one of the most recognisable names in the world of sport, and will bring worldwide recognition club.
"He will join a ever-growing list of commercial partners, alongside both local and national brands as well as local businesses the club have signed in recent seasons. We now have a huge reach across the globe, with further presence on a worldwide stage due to this partnership."
Fury is the current holder of the WBC heavyweight belt, his last defence coming against Dillian Whyte at Wembley Stadium on April 23.
The British fighter has previously insisted that he intends to retire from the sport, but it is believed that he will first wait to see the outcome of the August clash between Oleksandr Usyk and Anthony Joshua.