Middlesbrough have announced that all adult season-ticket holders will receive a free pint for every league game next season at the Riverside.
The ticket prices, which have been frozen for the 2013-14 campaign, will include a free drink of the supporter's choice, which is one of many changes implemented for the season-ticket package.
"The spirit of Teesside is in its people and we want to harness that spirit to inspire the team in the way we all know it can," chairman Steve Gibson told the club's official website. "Our Season Card holders make an emotional commitment to the club and are really important to us."
The club are also creating a new Generation Red Family Zone for supporters, with prices starting from £20.